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Bank Of America Case Study

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Bank of America’s Choice of Comparable Companies. (Tab 1 & 2 - Business Profile & MM Ratios)
The footwear and apparel industries are subjected to significant pressure because of the high competition and rapidly changing consumer patterns and demands. KCP is competing with many big players who have strong business and financial resources, enjoy brand recognition, and capture a significant market share. The Bank of America’s comparables are mostly in the apparel & footwear industry; however, not all of the companies are in the same industry sector, nor serve the same product lines and end-market. Companies that share core business characterises tend to serve as good comparables. The comparable selection of the Bank of America is too broad and must be refined to a subset of closest comparables for a better valuation indication.

After reviewing the business and financial profile of the Bank of America selections, the list has been narrowed down to the following five selections: Deckers Outdoor Corp., Fossil Inc., The Jones Group Inc., Steven Madden, Ltd, and Wolverine World Wide Inc as the best comparables for KCP. The selected comparables are all involved in design, marketing, and distribution of consumer fashion. They share similar business focus, core business characterises, and serve relatively similar customers and end markets; therefore, will serve as good comparables because they share similar key drivers, customers base, risks, and opportunities. Companies in distress

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