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Bank Of Baroda Case Study

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Bank of Baroda is an Indian state-owned banking and financial services company headquartered in Vadodara in Gujarat, India. It is the second-largest bank in India, after State Bank of India, and offers a range of banking products and financial services to corporate and retail customers through its branches and through its specialized subsidiaries and affiliates. In addition to its headquarters in its home state of Gujarat, it has a corporate headquarter in Mumbai.
Based on the 2014 data, it has been ranked 801 on Forbes Global 2000 list.
Board of Directors

• Shri Ranjan Dhawan : Managing Director & CEO
• Shri Bhuwanchandra B. Joshi : Executive Director
• Shri K.Venkata …show more content…

Branchless Banking is a distribution channel strategy used for delivering financial services without relying on the bank branches.

Using advanced technology, banks offer customers enhanced services such as on-line funds transfer, payment of bills (electricity, telephone, water, etc.) and other utility payments and insurance (life/non-life) premiums can be made electronically.
While banks have succeeded in leveraging available technology and provide alternate avenues to customers for banking services, the challenge it faces today is optimizing the usage of these channels.
The alternate delivery channels have greatly reduced the transaction costs for the banks. But banks can realize the full benefit of the roll out of alternate channels only if there is perceptible increase in the usage of these channels. It is imperative therefore that the banks take steps to regulate the customers to move to the new modes of banking.

ATM which is Automated Teller Machine, one of the alternate delivery channel , a computerized machine that provides the customers of the banks the facility of accessing their account for dispensing cash and carry out other financial & non-financial transactions without the need of actually visiting the branch. It is also popularly known as Any Time

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