IE 7325 Supply Chain Management Case Study-5 fw9795@wayne.edu Barilla SpA Summary: Barilla an Italian pasta maker founded on 1875 as a small shop in Parma by Pietro Barilla. They were known for their pasta and bread products. In 1940s, they evolved into large vertically integrated company with flour mills, pasta plants and bakery products throughout Italy. As increase in competitors the brand value of barilla is increased by their high product quality. In 1971,the company suffered
Abstract The Barilla SpA case study tackles mainly about its supply chain and the system within it. Starting from the manufacturing of the product up to the distribution and selling of it. JITD, a distribution system which might possibly minimize the cost and inventory of the company is being considered to implement in the company’s distribution system to address the fluctuation in their demand. Advantages and disadvantages of JITD were compared. Introduction Barilla SpA is a pasta manufacturing
Case Barilla SpA (A) Discussion Question 1. Answer these questions about the Barilla case study; a. Diagnose the underlying causes of the difficulties that the JITD program was created to solve. What are the benefits of this program? The main underlying cause of the difficulties that the JITD program was created to solve is the effect of fluctuating demand which can be divided the root causes as per below. * Transportation Discounts * Volume Discounts * Promotional Activities
Barilla SPA Operations & supply chain management Case study 2012 1 Is there any evidence that Barilla faces the bullwhip effect? If so, what causes of the bullwhip effect are present? Barilla has two products lines, “dry products representing 75% of sales” and “fresh products representing 25% of sales”. Products are shipped from plants to one of the two central distribution centers (CDCs). Each CDC held about a month’s worth of dry product inventory. There are three types
Executive Summary Barilla SpA, an Italian pasta manufacturer, is experiencing amplified levels of inefficiencies and rising costs due to variability in demand from its distributors. In order to bring things back in order and to improve margins, Giorgio Magialli, the Director of Logistics at Barilla wants to implement a Just-In-Time Distribution (JITD) system that was proposed by his predecessor Brando Vitali. This system is entirely different from the existing setup and is being opposed by both
provide the background and content of the case, an analysis of what the company did correctly or incorrectly, and suggestions about what the company should do in the future. They should also address any questions given as part of the case write-up or indicated by the instructor. The “questioning team” will be responsible for questioning the presenting team, offering alternative solutions, and for leading the rest of the class in a discussion of the case. The questioning team will submit a written