Barnes & Noble 's Mission Statement

Barnes and Noble is dedicated to providing "the best specialty retail business in America. " B&N certainly delivers on its promise, offering over 1 million book titles on demand with unmatched customer service. The B&N dedication to providing superb service with an unmatched number of options serves as an example for industry competitors on how to operate successfully with the customer in mind. Let's examine the specifics of the Barnes and Noble mission statement.

The digital books business eliminated the physical books in the store. Barnes & Noble offered a wide range digital platforms to its customers. The digital system was comparable with Window 8 personal computer and tablets. It also worked well with Apple’s product such as iPad, iPhone and other products like Android smartphones and tablets. The firm continued to stay in a competitive advantage position in the marketplace, even though it had to compete with many powerhouses in the same industry such as Waldenbooks and Crown Books. And yet, Barnes & Noble remains on the top of the leading U.S bookstore chains.

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 650 superstores throughout 49 states and the District of Columbia under the banners Barnes & Noble, Bookstop, and Bookstar, as well as about 200 mall stores using the names B. Dalton, Doubleday, and Scribner's. The company's GameStop subsidiary is the #1 US video game retailer with about 1,500 stores under the names Babbage's Etc., GameStop, and FuncoLand. Barnes & Noble owned about 75% of online book seller barnesandnoble.com after purchasing Bertelsmann's interest in 2003; Barnes & Noble then purchased all remaining shares and took the company private in May 2004.

However, how can a store that offers the same products and services be creating an authentic experience? Walker Percy, author of "The Loss of the Creature" would argue that Barnes & Noble is not creating an authentic experience for customers. The founder of Barnes & Noble had this prepackaged idea of what a community bookstore was supposed to be. Barnes & Noble wanted customers to not only purchase a book, but to get coffee or listen to music while they were there. In spite of this, customers don't go in a Barnes & Noble because it is a community bookstore. We don't expect an experience when we go in a Barnes & Noble store because we are used to having these products and services offered to us. Similar to Percy, we are not looking to get an experience because we already know what to expect in the bookstore. Percy said, "The consumer is content to receive an experience just as it has been written about, just as a consumer may surrender sovereignty over a thing which has been presented to him by theorists and planners" (7). Yet, we still enjoy the services offered to us, whether it be free Wi-Fi or a café. Barnes & Noble may say they are a community bookstore, but customers don't realize the store is giving them an

While value is a competitive advantage for Barnes and Noble’s retention of market share, their prices are not low enough to impose a low cost strategy.

Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).

Target was founded by George Draper Dayton in 1902. He was born in New York and wanted to explore the markets growing in the Midwest. Because of this, he purchased land in Minneapolis and began Dayton Dry Goods Company, which became what we know today as Target. Dayton’s principals are the foundation for many of Target Corporation’s values to this day. Dayton’s store soon became synonymous with reliability and fair business practices. After Dayton’s death in 1938, he passed his business along to his son, who grew the Dayton Company into a nationwide retailer. In 1911 the company was renamed as The Dayton Company because it better reflected the variety of products and services that the company offers. In 1916 The Dayton Company became a founding

However, Amazon.com made this chain or supply useless. At amazon.com, unlike traditional bookstores, there are no bookshelves to browse. All contact with the costomer is either through its web site or by email. At the firm’s web site, customers can search for a specific book, topic and etc. Customers can browse, fill up a virtual shopping basket, and then complete the sale by

Barnes and Nobles is a fortune 500 company that has gone through many changes in a short amount of time. In the United States Barnes and Nobles is one of the biggest bookstore chains in the country. With over six hundred stores with at least one in every state it is has a strong presence in the nation. On their own website the mission statement section has been changed recently. As such I will be referring to the old mission statement provided by the site given for. Their recent change of a mission is understandable with how many changes the company has had to make.

Barnes & Noble was the only retailer able to provide a wide selection of books. With the opening of the e-commerce, and the start-up of Amazon.com in 1994-95, Amazon’s revenue and net income from has seen a continuous increase, whereas Barnes & Noble’s revenue and net income over the past 10 years has steadily decreased. The success of Amazon.com and deterioration of Barnes & Noble came from Amazon’s

As I enter Barnes and Noble on an early morning, it sends chills running up and down my spine. I could feel the presences of strong and exhilarating writers. As I make my way, I hear the chatters of many who exist in current time. The whispers between friends, youngster laughing and even some disputes, however, all that does not matter. All my energy is concentrated on getting to the one place in this building that will put aside realities issues. Chatter progressively gets louder, then suddenly it turns silent. The sound of the escalators is the only thing I could hear, hesitating slightly I got on the escalator. The cruise went smoothly, so smoothly that I almost doze off.

Barnes & Noble are taking different tacks with regard to agreements with authors agents, and publishers. Amazon is pulling content off the market and padlocking it to their Kindle. In response, Barnes & Noble is refusing to stock Amazon published titles in its brick-and-mortar stores. Barnes & Nobles' investment in the well-received, well-reviewed Nook appears to have been a solid business decision, the ripples of which will continue to be felt for some time. In fact, the Nook is the proverbial finger in the dike as the waters of Amazon continue to threaten the very infrastructure of the publishing business by eroding the relationship between publishers and bricks-and-mortar stores.

Barnes & Noble was originally founded as a book printing company in 1873 in Wheaton, Illinois. In 1917, the company opened its first bookstore in New York City. However, in 1974, the company fell on hard times and was bought by Leonard Riggio. Barnes & Noble eventually become the largest bookstore by 1996, offering discounted books. By the late 1990s, Barnes & Noble was faced with a new challenge, the Internet; customers were able to order their books cheaper online and read them without going to a physical bookstore. This forced Barnes & Noble to reevaluate its strategy and its future direction in order to stay competitive in the bookstore industry.

Amazon.com, Inc. is the leading online retailer of books. The ¡§Earth¡¦s Biggest Bookstore¡¨ opened its virtual doors in July 1995 with a mission to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible1. Amazon still holds their commitment to customer satisfaction and the delivery of an educational and inspiring shopping experience in high regard today and it is now one of the most widely known, used and cited commerce sites on the World Wide Web (WWW).

The US bookstores industry includes about 10,000 stores with combined annual revenues of about $16 billion. Major companies include Barnes & Noble and Books-A-Million. The industry is highly concentrated with the 50 largest companies accounting for about 85 percent of sales. The industry includes companies that operate physical retail locations like Barnes & Noble and online booksellers such as Amazon.com. The industry is being redefined as booksellers ward off strong competition from discount stores and online retailers as consumers accept and utilize e-books as an alternative to tangible books. Trends include an all-time high in enrollment, Internet is changing college and a new generation is entering college. Our key to success will lie in our ability to execute our business model. In order to achieve success, we need to focus on the following areas to establish Book Stop as a successful and profitable enterprise. They are recruiting an exceptional management and marketing team with extensive domain experience in the college market, offering innovative and unique products and services, and forming strategic alliances and partnerships with companies supplying products to the college market. Other key success factors include take a proactive position in the industry, give students a choice, build on in-store competitive advantages, alert faculty on the importance of early adoptions, keep costs in check with a tightly managed bookstore.