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Bcbg Swot Analysis

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BCBGMAXAZRIA The fashion designer clothing line BCBG stands for bon chic, bon genre. It is a French term that means good style, good attitude. Max Azria founded the line in 1989 and was inspired to bring European sophistication to American fashion. His line has now expanded to shoes, handbags, sunglasses, swimwear, jackets, fragrance, accessories and menswear. The label is high quality, affordable, classic and sophisticated. It is targeted toward women of all ages, shapes and personal styles. He carries everything from chic dresses to casual pants and tops. The ever growing and prosperous BCBG line is expected to be around for many years to come. BCBG provides most of its sales revenue through "bricks and mortar" stores, which means …show more content…

BCBG has continual coverage on television and weekly entertainment magazines in which they get noticed and reviewed. BCBG is always in WWD, which is one of the top 20 most visited fashion websites and magazines. One of their biggest strengths ia that they monitor the trends very well. They also have previous styles that they have done, and just change up the fabric or the color for the different season and that becomes their biggest seller again. The company 's weaknesses are that management comes and goes fast. One day their in and the next their out. Not having stability might affect the company 's performance in the long run. Steady management and ideas are crucial in business. Another weakness is that their latest styles can not be purchased online because of the exclusivity of the brand. This fact along with the threat of overseas manufacturing may hurt BCBGMAXAZRIA in the long run. A recent California economic study showed that apparel jobs might be dwindling. More manufacturers are using oversea factories to gain profits for their companies, rather than developing garments in the United States. Because of this change, many jobs in the apparel industry will be lost and the recession of the economy will increase. This in turn, will decrease spending among Americans in proceeding years that have less money to spend on desired items. Also, seeing that this forecast

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