Bed And Breakfast Dauin Case Study

Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.

The atmosphere of RAPIDS is unique, but is constant throughout any RAPIDS facility. When one enters the restaurant, the sounds of a live piano jazz band greets the customer along with a hostess who will either seat them at the wine bar or at a table close to the live piano jazz band according to the customer’s preference. RAPIDS strives to keep this atmosphere adherently the same throughout all the entities. RAPIDS’s owners are aware that delectable food is not the only product consumed, but also the ambiance that the customer’s enjoy impacts the success of every RAPIDS entity

The moderate growth rate of the restaurant industry results in many competitive rivalries and the nature of business allows customers to switch freely. Therefore, among porter’s five forces, the pressures from substitute products tend to drive the most competition in the restaurant industry today (Restaurant 2015). In addition, restaurants face the threat of customer’s ability to choose other leisure activities such as going to the movies, bowling, or other social outings (Restaurant 2015). To effectively compete under such conditions, restaurants are heavily investing in brand building to create customer loyalty. Another trending strategy used to increase customer returns is servicing beyond food and beverages; restaurants are heavily investing in providing individualized, memorable and entertaining

Amber Inn & Suites, Inc., formed in 1979, operates 200 Amber Inn properties and 50 Amber Inn & Suites properties located in 10 states throughout the Rocky Mountain and western states. On Average, each location has approximately 120 individual guest and suite-style rooms. Under a new president and CEO, the goal is for Amber Inn & Suites to reach profitability within two years after five consecutive years of unprofitability. This company is positioned as a limited-service hotel which does not have the amenities such as a restaurant, lounge, or meeting rooms. This type of hotel is classified under a midscale hotel with food and beverage, such

NATHANIEL RIVERA 900 N. 6th Street Reading, Pa. 19601 (484) 709-5611 was interviewed by appointment inside Mi Casa Su Casa Restaurant at 320 Penn St. Reading, Pa. 19602.

Having a target market, Kudler must now develop the marketing mix applicable to its catering services. The common marketing tool used to develop a program is known as the “Four Ps” (Kerin et al, 2006, p. 14). The first is the product, which is a good, service, or idea that will satisfy the need of the customer. The second is the price set by the company for which the customer is willing to pay for the product. Third is the promotion of the product, the ideas of how Kudler will communicate the catering services to their customers. Finally, the place refers to how the product or service is delivered to the

Panera’s over time has grows to become a leader in the american food industry.In this particular case ,the strategy use by panera is based on product differentiation and on offering a better pricing.This strategy comes from the company blueprint called Concept Essence which consist of competitive advantage via (a) great, high quality, healthful food and (b) superior customer service.The concept also include a product differentiation strategies involve a selection of artisan breads, bagels and pastry products that are handcrafted and baked, designing bakery-cafes that are pleasing and inviting, high quality foods, a menu with sufficient diverse offering, providing courteous, capable and efficient customer service and offering patrons a sufficient

Panera Bread Company’s strategy comprises of offering a premium of the specialized bakery as well as excellent cafe experience to its customers who include suburban residents and urban workers (Arthur, 2016). The strategy is further enriched by an effective broad differentiation strategy. The company seems to be concerned with designing and producing its products in unique in ways in order to cater for its wide range of consumers and satisfy them adequately. The company developed this strategy after a thorough market research that aimed at identifying what consumers could want. The company had a pack of product that significantly excited customers that constituted of fast food as well as casual dining.

Thursday, September 3, 2015 the Board of Trustees announced at their meeting that a new residence hall would be constructed for the opening of Fall 2017. If one recalls there has not been any type of survey or question to the university population that there is a need for a new residence hall. However, the demand in the University’s Department in Housing & Dining would say that there is a need for an additional building to accommodate the number of students that wish to live on campus.

1. Statement of Problem: What are the problems being faced and the most important 3-4 decisions the company needs to make regarding the situation of the company in China.

This company is fairly young she has completed all culinary prerequisites, training and licenses. That she requires to starting up a food prepping business. It started out as a special event only, for concerts and festivals. She has since evolved into catering and doing meal for order. Her specialty is Jerk Chicken, Escovish fish, Jerk Shrimp and Oxtail. As small as this company is she faces a lot of competition from larger well established business within the close proximity. Because they are terrified of new competition and a better flavor.” A combination of product- and market-development strategies is employed when expanding a market or finding a new market requires modifying the product. (Abraham)

Providing an exceptional product or experience to the client which gives an added value may be termed as Differentiation Strategy. Differentiation does not just mean the way the final product shows up or the features it gives, but advancement and imagination may be integrated in everything the organization does from the raw materials to post-sales assistance in a manner that the clients may derive value from it. Considering Theme Restaurants as an example, at present the theme restaurant brand which leads the Restaurant industry with its competitive advantage is Hard Rock Cafe on the grounds that they offer a “Dining Experience” which is found nowhere else and is remarkable in every aspect (Heizer & Render, 2013, pp. 72).

In the premium foods and coffees industry, there are substitute products. According to Mary Coulter, the best way to evaluate this threat is to ask whether other industries can satisfy the customer need that this industry is satisfying (Coulter). Other beverage industries can satisfy the customer's need for a drink, and other food industries can satisfy the customer's need to eat. There are obviously good substitutes to Broadway products and the threat is high. This is why it is very important for Broadway Cafe, to innovate and differentiate. By providing free Wi-Fi in the Cafe and marketing signature food products from the famous old recipes of Grandfather, Broadway Cafe can create different image than its competitors.

1. Using the example chart in the textbook for business models, illustrate and compare the value proposition for Airbnb, large hotels such as Marriot and Hilton and bed & breakfasts.

This report will be laying out a comprehensive marketing plan for Pomegranate Kitchen’. The business in brief is a delivery and catering service kitchen that delivers freshly cooked hot food from its production kitchen in wellington to door at low and affordable prices in and around wellington CBD. The company is a social enterprise that employs refugees and empowers them to integrate them into the local community and to create awareness. Further, this report will be explaining the mission and goals of the company and using a PESTLE analysis tool to estimate the market, competitive advantage to build a product and a strategy that makes their product more desirable in the minds of our consumers and also successful