Ben and Jerry's Essay

Furthermore, it is just coming into the growth stage of business with the highest branch in the Japanese restaurant segment. It has high growth potential on business expansion plan all over countries.

One of his meetings was with the Japanese distributor of Dreyer’s, an American company which had licensed its trademark to a joint venture operation in Japan in 1990. Sales had been poor, and its biggest customer in Japan, Seven-Eleven, was viewed as demanding in its need to drop flavors on short notice and its requirement for just-in-time deliveries.

The ice cream industry is very a competitive field. Blue Bell has many competitors with a bigger budget and a bigger distribution channel. The company still manage to produce top brand ice cream to please its customers. According to the U.S Market for Ice Cream, “Sales nearly $12.2 Billion in 2005 with the sales of frozen, yogurt frozen desserts at scoop shops, restaurants and vending outlets. Three years ago there was a tremendous interest in ice cream nutrition panel. Other competitors were introducing product such as; low crab ice cream, no sugar added and low fat ice cream.

The Taco Bell Corporation, a unit of Yum Brands Inc., fell victim to a lawsuit on January 19, 2011, following a lawsuit filed by the Alabama firm, Beasley Allen (Roper, Samikkannu, & O’Rourke, 2011). Subsequent to receipt of the lawsuit, Taco Bell released full-page newspaper ads in local and national newspapers headlined, “Thank you for suing us” (Roper, Samikkannu, & O’Rourke, 2011). In addition, chief executive officer of Taco Bell, Greg Creed, called for a multi-million nationwide advertising campaign designed to combat the negative publicity arising from the lawsuit (Barclay, 2011).

Jack in the Box, Inc. opened its first restaurant in 1951. Today, it has become one of the nation’s largest hamburger chain and “based on number of restaurants, is the second largest QSR hamburger chain.” In addition to its QSR hamburger chain, Jack in the Box “acquired Qdoba Restaurant Corporation, operator and franchisor of Qdoba Mexican Grill.” 1 According to its 10-K report, Qdoba “is the second largest fast-casual Mexican brand in the United States.” 1

Ben & Jerry’s is an ice cream brand that started in Vermont in 1979 by Ben Cohen and Jerry Greenfield. Originally started as a small parlour business, it saw steady expansion in its distribution over time. Its acquisition by Unilever in 2000 allowed the brand to undergo worldwide distribution through tapping on the conglomerate’s logistics and distribution expertise. Faced with an ever changing business environment and dynamic consumer preferences, Ben & Jerry’s has adopted unique strategies to boost its competitiveness.

The second type of buyer is the franchisee, which pays Jamba Juice for the right to use its trademarks and proprietary business information (recipes, processes, menus, and other resources). As noted in the case, Jamba engaged in a growth strategy in 2007 that involved acquisition of a majority of the franchised locations. This approach reduced the franchisee’s buying power and allowed Jamba to have the upper hand. With the downturn of the economy forthcoming, franchise demands would likely deteriorate. In spite of the growth opportunities offered by franchises, Jamba maintained

Being successful in the food service industry is tough. Most restaurant proprietors think about expansion when it comes to his or her business. Business owners think and consider that having a bigger restaurant will procreate them more profits. One the other hand, some business owners view expansion in an international market as a necessary tool to garner them the profits that he or she desire. Entering a foreign market is expensive, time-consuming and high-risk, so some restaurant moguls will enter into joint ventures with other restaurant companies. However, not all joint ventures are prosperous. In this case, a restaurant corporation entered into a joint venture with another company and problems occurred that were controllable.

conversation hearts and hand signed valentines to employees to let them know how much we love

First, the company should work to increase the sales volume of the “smooth” product line. Ben and Jerry's should work on a price skimming strategy in order to steal some of the market share away from top competitor Haagen-Dazs. They could implement this approach until they have enough attention on their brand and then build the price back up to their superpremium target. This would give Ben and Jerry’s more control of the ice cream market as a whole, not just mix-ins. In addition, Ben and Jerry's should invest more in product diversification.

Ben and jerry’s in general tries to target everyone who likes ice-cream. But in fact, they are positiong their product and selling their product in premium ice cream market. While considering customer segmentation there is few most relevant segment which will be discussed below. As a basic idea Ben and Jerrys is trying to merge quality, fun and social responsibility as well as increase awareness of environmental issues for their customers.

There are many advantages and disadvantages for Ben & Jerry’s to penetrate the Japanese market by relying on 7-Eleven, an

The main areas where Seven-Eleven 's in United States needed to be concentrated on Distribution System, Need to increase Demand and it should be able (manage) to drive the customer flow towards their convenience store, Lacking of signature products from it, Less Sales growth, The seven elevens are distantly located, the inventory turnover in US was less when compared to the Seven-Eleven 's in Japan.

1. Was Japan an attractive market for Toys “R” Us? Do you think there were any cultural obstacles to product acceptance? Strong competitors?

Seven-Eleven Japan will continue to develop our convenience store franchise business based on our fundamental philosophies of "Modernizing and revitalizing small and medium-sized retail stores" and "Coexistence and Co-prosperity". Our special business characteristics are the foundation of our efforts to build better relationships with our stores while focusing on management support for our partner franchisees, as well as with local communities surrounding them.