Benefits Of Using Big Data

Big Data is an expansive phrase for data sets so called big, large or complex that they are very difficult to process using traditional data processing applications. Challenges include analysis, capture, curation, search, sharing, storage, transfer, visualization, and information privacy. In common usage, the term big data has largely come to refer simply to the use of predictive analytics. Big data is a set of techniques and technologies that need or require new forms of integration to expose large invisible values from large datasets that are diverse, complex, and of a massive scale. When big data is effectively and efficiently captured, processed, and analyzed, companies

Big data is buzzword in every field of business as well as research. Organizations have found its application across various sectors from Sports to Security, from Healthcare to e-Commerce.

The big data phenomenon is about collecting and storing large amounts of data and running analytics application ns on these large datasets.

Big Data can analyze a customer’s purchases, profile information, and make an accurate prediction on what his/her interests will be. Big Data has the potential to be the phenomenal tool of the future. It can accurately predict what a customer wants and show advertisements that he or she is actually interested in; It can be installed in smart cars, where an automatic distress call is sent when an unlucky individual is in a car accident; It can be uploaded to devices that closely monitor people’s health and report any irregularities to their doctor.4

Like the traditional data, big data through a series of steps that contain collection, storage and analysis to form a complete system to help both enterprises and individuals produce an optimum strategy or decision and maximize benefits in their stance. As for traditional data system, it is usually not enough accurate in analyze the phenomenon or the situation due to lack of sufficient data that results from the speed of collecting data is relatively low and the process

Big data can help you gather pertinent information about your customers. It’s the foundation to acquiring the right customers. Learn more about your customers:

The “Big Data” becomes a common word now in Information Technology and Business world. These two simple English words created history and meant a ton in Global market. In past the data refers to traditional data and data volumes either in single or multiple terabyte ranges. But today it’s beyond traditional data and includes real time transactional data which is a key to the business systems.

The computerized economy is developing quick and banks are at the cutting edge of this transformation. Whether a bank is a conventional high-road bank moving more administrations on the web or is another contestant with a restrictive online nearness, advanced innovation is driving their business methodology.High-road banks and speculation banks need to put resources into scope quantification to best center their computerized assets get ready for possibilities and keep all their channels running easily to ensure the execution and accessibility of administrations to clients. As clients and organizations in different areas are progressively digitally dynamic, they request the capacity to associate with banks around the clock, 365 days a year over different channels. For the advanced client,there is no space for mistake.

Big data is not a hype, but it is the future. The big data industry continues to advance, and big data service providers are making it easier for companies to work with big data in driving their businesses. Progressively, greater volumes and varieties of data will be incorporated with more business processes to support better decision making and greater insight. Moreover,

Big Data embraces structured, semi-structured and unstructured information. It can be demographic or psychographic information about the customers, their opinions, product reviews etc gathered from variety of sources such as tweets, blogs, other social media content, technical devices like sensors and stream of data from mobile devices. Businesses have started using Big Data to get right information to identify right markets and right customers at the right time in order to make right strategic decisions. The Big Data market is estimated to grow to $32.1 bn by 2015 and $54.1 bn by 2017. According to the report “Be Careful or Big Data Could Bury Your Bank”, the world creates 2.5 quintillion bytes of data daily and last 2 years have contributed to almost 90% of the data which exists today. It empowers institutions to learn more, create more and do more using the data available with them.

Information technology has taken a further step in the fundamental development in the banking system. Over the years there has been a high increase in the use of internet and mobile banking. As a new way of performing banking transaction through the internet as a distribution channels. The development and increase in the information technology on the banking system has made operations and

This article discusses firms that are at the leading edge of developing a big data analytic capability. Business firms and other types of organizations are feverishly exploring ways of taking advantage of the big data phenomenon. Big data is increasingly the cornerstone on which policy making is based. Firms that are currently enjoying the most success in this area are able to use big data not only to improve their existing businesses but to create new businesses as well. This transformation process results in power shifting to analytic experts and in decisions being made in real time. This set of symposium articles, authors examines the promise and problems of big data from a variety of perspectives.

There are lots of opportunity associated to big data that help any organization to handle their large amount of data, like in financial sector it store data related to finance, healthcare sector it store health related patient records, doctors detail and medicine ,medical equipment related details . In retail sector it is also used [5]. Web/social media/mobile companies also use it for storing their user detail and data like their likes, search pattern, calling and messaging records. Manufacturing and government sectors also use it.

Technology has been the main driver for globalization of banking operations. Various advancements in technology have not only changed the banking business but also the way customers perform their banking activity. Banking industry is moving from the traditional brick and mortar set up to the virtual channels at a very rapid rate. Technologies like ATM, POS terminals, internet and mobile banking have increasingly influenced the use of e-money over paper money. The purpose of my research paper is to examine how the advancement in technology affects the banking services. I will also examine how technology impacts the financial transaction costs and revenue generation for banks. For the purpose of this research paper I have reviewed academic peer reviewed articles, case studies and internet resources. Since virtual channels can be used to offer standardized banking products, banks can shift their focus on relationship management. On one hand banks are adopting newer technology to reduce cost and provide convenience to customers, but not all technology is easily adopted by customers as they raise some serious security concerns. In order to bridge this gap, banks will have to provide advanced security measures and assure information quality.

Globally information Technology is recognized as a key element in financial development in many countries around the world over past decade. Various advancements have taken place in the banking sector in the point of information technology in a most striking approach. Thus banks have come up with most rapidly changing strategies with high merger rate. Under these circumstances banks considered traditional management approaches is not sufficient. With introduction of information technology in banking sector rapid changes shown up includes opening account, mandate customer account and recording transaction process.