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Beyonce Video Analysis

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A lack of monarchy in America hasn’t stopped our pop culture Queen from her rein. The country was at a standstill regarding any advancement in women’s equality. Mass media was eager to adopt a figure who would embody their 21st century feminist movement. Beyoncé was the strong independent woman this country was yearning for. People readily promote her stardom because she symbolizes a strength women haven't always been able to embrace in society. Beyoncé has transcended national borders and reached a global audience by becoming a commodity that preaches independence and empowers women.
Beyoncé harnessed talent that could be used to her advantage. This talent gave her value to society. Celebrities are commodities: objects of value. At the age …show more content…

In her 2016 VMA performance Beyoncé ended her song formation with a giant neon sign behind her reading ‘feminist.’ Her live performances have often been a way for her to portray political views and catch global attention. Feminist is a word for some that has a negative connotation associated with it. Beyoncé is aware of her influence and by standing next to the notorious word she is using her brand to help create change in society. Global praise has also been given to her for her “****Flawless” music video. The video begins with a 9 year old Beyoncé auditioning for star search the music proceeds. At the end of the video it shows the girl group losing the competition. Though she often preaches the perfection of women this shows that we all have our imperfections and sometimes you lose. Beyoncé is empowering women by showing that no one's too good to lose, its part of life. The songs also contains an excerpt from (Chimamanda Ngozi Adichie’s ‘We Should All Be Feminists’) speech:
We teach girls to shrink themselves, To make themselves smaller, We say to girls, "You can have ambition, But not too much, You should aim to be successful, But not too successful, Otherwise you will threaten the man", [...] But why do we teach girls to aspire to marriage, And we don't teach boys the

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