Big Technology : An Introduction To Big Data?

Big data analytics is the process of analyzing large data to find useful information such as improving efficiency of business, market trends, customer’s preferences, information of competitors, and other useful business information. According to the IT Glossary, “Big Data is high-volume, high-velocity, and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.” In other words, it is an abundant array of information used to acquire insights and make business decisions.

Ever since technology began so prominent in the modern world, can anyone remember going outside for more than 30 minutes and not see a cell phone or computer? Probably not, as these pieces of technology have become so ingrained in people’s lives, no one wants to leave their home without still being connected. And there is no reason to, as friends, family, and strangers share the same sentiments. Unplugging from technology is not only a decision people don’t make for personal reasons, it simply isn’t conducive to a productive life, as many people’s work and social lives wouldn’t be the same, if exist at all, without being connected to other people or the internet with just a single touch.

For this growing population, we can track the merchandises and find out what kind of items the customers spend money on. We gather the data and analyze the pattern and what style the customer is looking for. We send e-mails to the customers when getting new items that fit the customer’s dress preference with style suggestions.

As much as I regret to admit it, I’m attached to my phone. I’m constantly reaching into my pocket to check the time, make sure I haven’t gotten a new update, or to send a message. I do this even when I’m not talking to anyone! It’s become an addiction, having to make sure I’m not missing anything, and I'm not the only one who has this problem. Seventy-five percent of the world population has a cell phone, and that number will only increase. With the creation of new technology portions of life have become easier. Technology has changed the way we go through life. It’s made talking to people easier, as well as keeping up with the lives of others. However, the effects have affected the aspects of our lives that don’t include technology.

Big Data is not just simply come from itself it is been recorded and generated by some data generating source. For instance, if we have our ability to feel and realize the arena around us, from our own heart rate and getting the data of toxins that are present in the air we leave this will produce more than one million terabytes of unparalleled data for every day. Furthermore, scientific experiments will also produce petabytes of data today.

In today’s society, the use of mobile devices has taken over our lives in every way possible.

When the television is always on, simply sitting down for a twenty minute program can lead to a night spent on the couch. However, televisions are not the only culprits contributing to the issue. The accessibility found in cell phones and computers is beyond extraordinary. The knowledge of the world can be obtained with a click of a button or a tap of a finger. The introduction of the internet has revolutionized the way of life for better or for worse. Rather than reading newspapers and books to retrieve information, people resort to the internet for their means. This is entirely justifiable, considering the drastic variation in the time required to access information on each platform. However, smart phones and computers have become the primary way to communicate and interact with the outside world due to their simplicity and agility. The convenience of modern technology is partially responsible for America’s obsession with screens.

Today, technology allows us to check the weather without lifting a finger from bed by simply saying, “Hey Siri, how’s the weather looking?” When we step into our car and open Spotify, a new, personalized playlist is already curated for the morning commute. When we finally get to school or work and open Facebook, a perfect news feed that contains eye-grabbing information is waiting to be explored. These services are incredibly convenient and helpful, but we must pause for a minute to consider the consequences.

ASOS is a global online fashion destination based in the U.K. The company has in recent years made a name for itself through its cutting-edge fast fashion, and this has been instrumental in making it a hub as far as the thriving fashion community is concerned. Through its variety of fashion-related content, the company sells over 75,000 own-brand and branded products through both web and localized experiences. The deliveries are done from the U.K to various destinations globally. ASOS has successfully tailored the mix of local, own-label and global brands which are traded through the company’s 9 local language websites (Beattie, 2013, 56). These are in the U.K, China, U.S, Russia, France, Australia, Germany, Italy and Spain.

Has your life begun to revolve around your cell phone? Are you checking your email, texting or tweeting more often than you speak to an actual human? Are you making life and death decisions at the computer. “Should I buy new iTunes or have gas for the rest of the week?” This is a growing problem. People have begun to let technology control their lives. They don’t have the self -control to put it aside and live their lives without it when things become too stressful. We find the need to constantly be linked to whatever may be happening on Facebook, MySpace, our email etc. Studies have begun to

Most people would agree that it is nearly impossible to avoid technology use in their daily routines. Technology is often described as an “electronic drug” by people such as Alex Lickerman M.D. and many others who notice and even engage in the epidemic that is affecting millions. Because the electronic world demands attention from the physical world, there are effects that are to be expected. The ever-present electronic word, that demands everyone’s attention, is playing a role in how life in the real world is lived; people now interact with one another and establish relationships differently as a result. As technology becomes more integrated into every minute of peoples’ days, it is changing the culture, specifically, the fundamental

The conventional wisdom is that women drive shopping trends, since they control up to 80% of household spending. Fifty-seven percent of women made a purchase online in 2013. To be more specific, RunWayMe’s target market is millennials women(clothing sizes 0-8, footwear sizes 5-10), those consumers aged 20 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group.They spend around $2,000 annually to purchase 64 garments. This, despite having lower incomes than older adults, they dominate 21% of online clothes shopping market. With 5% of 21% RunWayMe can be successful. Also it projected that, in any given six month period, more than half of shoppers who make an online purchase will

The phrase Big Data itself is somewhat of an umbrella term, referring to anything from search engine inputs to Facebook posts and Twitter updates, to what the weather was like in Mumbai, India six years ago. By itself, this information may seem pointless, and some of may be inaccurate. However, when coupled with a larger array of information, the data may form a picture of a larger trend. Though some of the data is imperfect, other collected data can be used to check the accuracy of each piece of data. Therefore, it 's a more efficient way of gathering and using data. For example, Kenneth Cukier introduces Shigeomi Koshimizu, a professor at

The retail industry uses information management systems to make decisions on the brands they introduce to their stores as well as the best fashion designers they should collaborate with (Parekh, 2014). The data collected is invaluable in that it enabled the industry to make quick decisions based on what their customers want to purchase, and it gives those that use the technology, ideas as to upcoming trends. This is gives them the advantage over their competitors (Parekh). Prior to the use of information management, the industry made educated guesses at what their customers wanted. The more an item sold, the more they attempted to keep the item in stock. With information management, retailers are using real-time, fact based to maintain pace with their competitors and meet the demands of their customers (Parekh).

Fashion Accessory business is boosted by a high percentage of impulse buys. Online accessory and costume jewellery retailers need to face a lot of challenges in this regard as the prospective buyers have instant access to comparative prices and multiple options. Smaller retailers need to also consider how they can innovate to maximize their sales by targeting the impulsiveness of the buyers and the transparency of the internet.