Marketing C212 Essay

3967 Words Nov 29th, 2015 16 Pages
Marketing C212

Retail Store Marketing Proposal

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

Styling Consultation
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For this growing population, we can track the merchandises and find out what kind of items the customers spend money on. We gather the data and analyze the pattern and what style the customer is looking for. We send e-mails to the customers when getting new items that fit the customer’s dress preference with style suggestions.

The background that I consider the options above will be advantageous is following:
Pinterest, Polyvore, and jseverydayfashion.com Can you tell the common ground of the three mentioned? They are websites that provide a lot of styling tips and give ideas how to coordinate clothing items you have. Without doubt, they are one of the top destinations for so-called younger professional generation. People have tendency to look nice, express themselves at the same time. The fashion as a whole is universal, and it influences and is influenced by all ages, genders, races, culture, politics, even science. Everyone has to wear clothes after all. And there is Stitch Fix. Its slogan is “For busy women on the go, Stitch Fix is the personal styling service tailored to your taste, budget and lifestyle that helps you look and feel your best every day.” It is an online personal styling service business. You sign up and pick the look you would like to accomplish. You enter your information along with your physical shape and measurements; they send you up to five clothing items at twenty dollar fee on top of clothing costs. When you look it up on…

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