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Binge Drinking and How It Applies to the Ottawa Charter

Decent Essays

Classical conditioning Classical conditioning is a form of basic learning the body automatically responds to a stimulus. One stimulus takes on the properties of another. The Russian physiologist Ivan Pavlov (1849-1936) is credited for discovering the basic principles of classical conditioning whilst he was studying digestion in dogs. He developed a technique for collecting dog’s salivary secretions. Pavlov (cited in Eysneck M.W 2009) noticed that the dogs would often start salivating before they were given any food or saw the feeding bucket or even when they heard the footstep of the laboratory assistant coming to feed them. Quite by accident Pavlov had discovered that the environmental control of behaviour can be changed as a result …show more content…

He argued that people could learn new information by observing other people this type of learning can be used to explain a wide variety of behaviours.(Cited in Eysenck, M 2009) for example Teenagers wanting to be thin like the models that they observe on the television or on the computer. Bandura (1965) Three groups of young children watched a film about adults behaving aggressively towards inflatable Bobo dolls. In one of the films it showed adults being rewarded for aggressive behaviour. The second group were scolded and the third group were neither rewarded or punished. All children showed increased aggression if offered a reward for what they learnt, and the behaviour decreases if they are punished. (Cited in Gross 2009). for example social learning can be learnt through the media. Pop stars are often seen as role models, and children of smokers are more likely to smoke when they are adults. Phobic patient benefit more from watching fearful patients gradually overcome their fears. (Cited in Gerry,K.et alt 1996) There are three core concepts in social learning, first learning through observation, mental state is essential part of the process and the theory also recognises that just because something is learnt doesn’t mean it will result in a change in behaviour.(cited in Burns 1995)Positive reinforcement is far more effective than negative reinforcement. Bandura believed that observation and direct reinforcement could

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