Black Friday Essay

837 Words Nov 25th, 2011 4 Pages
Shannon Danner 335986651 Assignment #4

Black Friday Analysis Black Friday is the following Thanksgiving Day in the United States, traditionally the beginning of the Christmas shopping season. Black Friday is not an official holiday, but many workers have the day off as part of the Thanksgiving holiday, this increases the number of potential shoppers. Retailers often decorate for the Christmas and holiday season weeks beforehand. Many retailers open extremely early, with most of the retailers typically opening at 5 A.M. or even earlier. Retailers use Black Friday to kick off the holiday season to use much of their products to go from the red to the black. Department stores and outlet malls slash their prices
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The market also takes advantage on this holiday, even though the income from each product is a little bit less than the regular price, they tend to sell many products more than the regular business days. The market can also take advantage and sell products in which were not sold in the previous season. Black Friday is also good for advertising products. There were quite a few stores in the mall that were handing samples to try their product. The point of sale assessment depends on the consumer’s perceived shopping motives. Shopping motivation represents a fairly mature reach of research. Many retailers consider smart shopping comprises high sensitivity on process. Smart shoppers are always keen on getting a discount. Shopping on Black Friday is the consumer’s motivation. It gives them the excitement of the game. (look for competitive) Its part of the mystique, shoppers can celebrate their ability to get the best deals. Most people go into the store with the attention for buying for others for Christmas, but instead of holiday gift giving, most consumers buy for personal or family use. Most people shop in groups with their families and friends since everyone is home for the holidays. The more people you have with you, the better your chances are to get the bargains. Friends and family are the main influencers on gift-buying. As for how people track down bargains and sales on holiday purchases on deals comes from numerous resources such as newspaper ads,

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