Consumer Behavior on Black Friday

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Running Head: Black Friday Consumer Behavior on Black Friday Abstract The purpose of this research is to examine consumer behavior on Black Friday. Black Friday is typically the busiest shopping day of the year, and it is all driven by the chance for consumers to save the most amount of money possible while getting their holiday shopping done. Research was done online, and also through personal experiences. By understanding what retailers and consumers hope to accomplish on this day can have a positive impact on everyone. Consumers are able to get what they want with the least amount of turmoil, and retailers are able to turn a profit. This research can be most helpful to merchants, as it will help them to understand what a consumer…show more content…
Attitudes People may get caught up in the excitement of the day, and that can help them to spend even more money. While waiting in line, customers at the front of the line seem to be excited and happy. However, at the end of the line, customers appear to be more frustrated and anxious. Some consumers plan their Black Friday shopping trips weeks in advance. There are many websites available for people to view Black Friday advertisements online, before they are supposed to be released to the public. Walmart has tried year after year for the advertisements not to be leaked, but they usually end up on these websites before they are supposed to (4 Years Strong: Walmart Sends Another Cease & Desist, 2011). Stores may not want to have their advertisements released early for a couple of reasons. First, consumers having the ability to research products and having too much time to explore all of their options may mean that consumers will not make as many spontaneous purchases on Black Friday. They also do not want to have their competition see their deals, and then have them beat their prices. Having the advertisements earlier though means consumers are able to plan what stores they want to go to, which may lead to less chaos on the actual day. People are motivated by saving money on Black Friday. Some consumers may even see it as a competition. For some, because there is only a limited selection available for many of the items that are
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