Blue Ocean Fitness Research Paper

Decent Essays
Blue Ocean Fitness has been open in the Chesterfield valley since October of 2011. They specialize in semi-private and group personal training. What makes Blue Ocean Fitness unique is that they really try to prioritize the community and provide each of their clients with a support system to help them succeed. Some things should not be attempted alone and they believe your fitness is one of them.

Owner John Farkas grew up in a small town of 8,000 people in Southern IL called West Frankfort. John took on his first personal training client in the summer of 2002 right out of high school. From there he continued personal training throughout college to help cover the cost of bills. The timing worked well and in December 2006, the day before his college graduation, John took his first full time job as a personal trainer in Carbondale, IL. He stayed with that company for 2 years before
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At the time, he was reading a book titled, “Blue Ocean Strategy”. Several of the key thoughts in the book lined up with his values and beliefs in how a business should operate. The more he thought about the business he was trying to create, the more he believed in the customer centric business model that Blue Ocean Strategy talked about. When it came time to deciding on a name for the gym, Blue Ocean Fitness seemed like an appropriate fit.

Blue Ocean Fitness believes regardless of your past experience or where you are currently, it’s never too late to improve your health. Getting started is the hardest part and John has never heard anyone say that they wished they would have waited longer to start. Blue Ocean Fitness believes in what they do and in the impact that being strong and healthy can have on your life. Regardless of where you currently are in your fitness journey, they would love to have the opportunity to help you look, move and feel your best.

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