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Blumhouse's Credibility

Satisfactory Essays

The purpose of this project was defined after excessive amount of research on horror films that have implemented new elements within the films. Blumhouse Productions was the primary company that was explored, both in narration and interactivity wise. Blumhouse is the company responsible for the making of the film franchise Insidious. Insidious is a low-budget film franchise which was very successful (Puchko 2013). All three instalments of the franchise were ranked the second highest profit films in their own years of release (Box Office Mojo 2016). Insidious (2011) was the first instalment, which generated a total gross of $54,009,150. Insidious: Chapter 2 (2013) generated a total gross of $83,586,447. Finally, Insidious: Chapter 3 (2015) generated a total gross of $52,218,558 (Box Office Mojo 2016).
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The reason why I explored the Insidious film franchise judiciously is due to it being my favourite franchise of all time. The unique production process, along with the huge sales of the franchise simplified that Blumhouse is evidently heading in the right direction. According to Puchko (2013), “Blum has become a tastemaker in horror”.
Seeing how there were no boundaries or rules set for the creative team, as well as giving them total control over their own roles in the production process inspired me to undertake a new approach to the horror genre myself.
The creative piece for this project was also influenced by a “Choose your own adventure” short film The Outbreak. As mentioned previously in this text, The Outbreak is a short film that utilises the “Choose your own adventure” technique to immerse the audience in its story. Although the film is much broader than mine, it utilises the same technique in creating different scenes and allowing the film to be

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