COMPANY PROFILE OF BMW
Bayerische Motoren Werke (BMW) is the ten largest car maker in the all world, and, with its BMW, MINI and Rolls-Royce brands, possesses three of the strongest premium brands in the car industry. The company was found in 1917 and the head quarter is located in Munich Germany. The Company’s brand is extremely strong and is associated with high performance, engineering excellence and innovation. The BMW brand is often cited as one of the best in the world, and the company continues to launch a stream of innovative products as part of its battle with German peer Mercedes to be the world’s largest luxury car maker. The BMW produces its cars in so called series there is BMW series 1, 3, 5, 6, 7, X, Z and M.
The following
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4. For the market to grow around the world: BMW have branches in different countries such as Malaysia, Japan, USA, South Africa and many others countries they did so that their cars would be known worldwide.
The relationship between vision, mission and objectives in the process of planning strategies for BMW is that mission is what your company is achieving currently and vision is where it wants to be in the future and objectives are the goals, so the relationship is that they are connected you can`t achieve your goals without knowing where you have reached so far and the vision will help you to be more serious with the work so that in according to the vision may be by 2012 you want to make sure there is a new type of BMW series out there or even more than that so it depends with the vision of the company.
QUESTION 2:
Consider the benefits to stakeholders is an integral part of the company`s existence. Briefly explain the importance of stakeholder analysis to BMW.
Stakeholder an individual that can be affected and also affect the business, the main stakeholders are: * Shareholders * Employees * Customers * Suppliers * Competitor * Distributors
Shareholders are people who have bought
Stakeholder – person, group or organization that has interest or concern in an organization (businessdictionary)
Firstly Stakeholder is an individual or a group who has an interest in the success of a business I delivering high results and maintaining the viability of the business’s products and services.There are internal and external
A stakeholder is anyone with an interest in a business. Stakeholders are individuals, groups or organisations that are affected by the activity of the business. There are two different types of stakeholders; internal and external. Internal stakeholders are groups within the business e.g owner/workers and employees. External stakeholders are local and national communities and governments, these are groups outside of the business.
A stakeholder is a person or a group of individual who are interested in the success of a business in delivering successful results and maintaining the activity of the businesses products and services. There are internal and external stakeholders in every company. An internal stakeholder is someone who is internally connected to the business that have personal interests which they may follow. An external stakeholder can be a person or a group of people such as investors, customers, suppliers, people who are predisposed by the business but are not fully in the business.
In this assignment I will be discussing the main topic stakeholder theory, what it means to a company and how it relates to the Ginsters Company. I will also be writing about the main stakeholders in the Ginsters Company and carrying out an analysis on the company’s main stakeholders and how the company approaches the corporate social responsibility.
Stakeholders have a significant influence on the aims of an organisation. They are the people who are affected by or interested in the business. In some organisations the shareholders are stakeholders, and at times have some of the decision power. In trade organisations, customers are also considered stakeholders; therefore their needs are part of the organisation’s overall objectives.
In this report, I am going to evaluate the influence of different stakeholders exert at Mercedes Benz. The stakeholders I will be discussing is the owner of the business, customers who buy cars as they provide good quality of service, employees who help the business to perform well and making profits and the Government who support Mercedes Benz because they have been running successfully throughout the years so they want to invest money to further develop the business. On the other hand, I will make the following points in my report is by commenting on the level of influence that each stakeholder exerts on Mercedes Benz. I will also be referring to evidence from different sources for the comments that I make. I will state the strengths and the weaknesses on the influence of different stakeholders. Also, I will make recommendations on how Mercedes Benz can do to overcome the weaknesses which can affect their performance. At the end I will write a conclusion by summarising what I wrote in the report, which stakeholders have the most influence and which stakeholders have the least influence in Mercedes Benz.
A stakeholder is someone who someone who benefits or is burdened by a corporation, or someone who the corporation benefits or is burdened by. (Steiner). Stakeholders are represented by two main groups; primary and secondary
Stakeholders are anyone who has a interest or influences the business in anyway. There are two
Agility and economy are the most important premises in the BMW Group's worldwide production network. The group manufactures its products at 25 sites in over 13 countries on five continents: BMW automobiles are produced at 14 locations. BMW motorcycles are manufactured in Berlin, while MINI and Rolls-Royce production come from Great Britain.
A stake holder, in general is defined as an individual or organization likely affected by the performance of an organization. In “The stakeholder theory of the corporation: Concepts, evidence, and implications” by Thomas Donaldson , he quotes Stanford research institution and calls stake holders “those groups without whose support the organization would cease to exist.”
BMW Group is one of the largest and most successful multi-brand automobile manufacturers in the world, headquartered in Munich, Germany. Just like many other
The (word) stakeholder means any person with an interest in business, someone who can contribute to the company grows and success or who benefits from its success. The various stakeholders in business have differing role and their level of involvement in the enterprise varies
BMW (U.S) Holding Corporation is a franchise of the high-end performance based global automotive company BMW. For the first time in its history, BMW is to launch its first American made car, the BMW Z3 Roadster. Having only made cars in Germany, this time the car is to be assembled in Spartanburg, South Carolina. BMW’s objective is to expand its market share in the U.S., make the brand name more global and improve its dealer network. With this in mind, the company developed a two phases launch plan for the BMW Z3 Roadster.
BMW is one of the most widely know luxury class car manufacturers in the world. They have great branding strategy and technology but the entrance of Japanese manufacturers in the U.S. auto market creates a problem for BMW. Japanese companies have luxury cars that are lower in price and maintenance and they have the technology to compete with these German vehicles.