Bmw Bussiness Strategy

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COMPANY PROFILE OF BMW Bayerische Motoren Werke (BMW) is the ten largest car maker in the all world, and, with its BMW, MINI and Rolls-Royce brands, possesses three of the strongest premium brands in the car industry. The company was found in 1917 and the head quarter is located in Munich Germany. The Company’s brand is extremely strong and is associated with high performance, engineering excellence and innovation. The BMW brand is often cited as one of the best in the world, and the company continues to launch a stream of innovative products as part of its battle with German peer Mercedes to be the world’s largest luxury car maker. The BMW produces its cars in so called series there is BMW series 1, 3, 5, 6, 7, X, Z and M. The following…show more content…
4. For the market to grow around the world: BMW have branches in different countries such as Malaysia, Japan, USA, South Africa and many others countries they did so that their cars would be known worldwide. The relationship between vision, mission and objectives in the process of planning strategies for BMW is that mission is what your company is achieving currently and vision is where it wants to be in the future and objectives are the goals, so the relationship is that they are connected you can`t achieve your goals without knowing where you have reached so far and the vision will help you to be more serious with the work so that in according to the vision may be by 2012 you want to make sure there is a new type of BMW series out there or even more than that so it depends with the vision of the company. QUESTION 2: Consider the benefits to stakeholders is an integral part of the company`s existence. Briefly explain the importance of stakeholder analysis to BMW. Stakeholder an individual that can be affected and also affect the business, the main stakeholders are: * Shareholders * Employees * Customers * Suppliers * Competitor * Distributors Shareholders are people who have bought

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