Bob Reiss and R&R Case Study

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Bob Reiss R&R Case Figure 1 - Bob Reiss Executive Summary Bob Reiss developed a market strategy based on his experience and knowledge of the industry. He was solely able to put together a team to go to market and compete with the major players in the industry. Reiss was able to accomplish this with virtually no overhead and one secretary. This case represents a true entrepreneurial approach to developing a niche that can serve as an example for any aspiring entrepreneur. This overview provides an insight to how Reiss was able to effectively make his TV Guide trivia game a success. TV Guide Trivia Game Overview Overall, value was created by Reiss's experience in the logistics and lead time concerns of manufacturing in the toy industry. The whole project began when Reiss was able to spot an opportunity based on his knowledge of the U.S. and Canadian relationship of sales in the gaming industry. In most cases, games would be developed in the U.S. and then sell roughly ten percent of their volume in Canada. However, Reiss spot an emerging game called Trivial Pursuit having success being developed and marketed in Canada. He realized that the game could be ten times more successful in the U.S. market. Therefore he designed an opportunity for a similar game in the U.S. based on the market's cultural preferences. Four different aspects made this opportunity possible and these include: 1.Timing Reiss knew there was a limited window for the opportunity 2.Innovation & Design

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