Book Review : ' The Google '

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Nicholas Carr's Atlantic Online article "Is Google Making Us Stupid," talks about how the utilization of the PC influences our point of view. Carr begins discussing his own particular experience as an author and how he felt like "something had been tinkering with his cerebrum, remapping his neural hardware and reinventing his memory". Since beginning to utilize the Internet his exploration strategies have changed. Carr said before he would drench himself in books, protracted articles and long extends of composition permitting his "brain to become involved with the story or the arguments"(July/August 2008, Atlantic Monthly). Today Carr has found that "his fixation floats away from the content after a few pages and he battles to get once again into the content". His reason is that since he has put in the previous ten years working internet, looking and surfing and composing substance for databases" his cerebrum hardware has changed. He shows that some of his kindred scholars have encountered the same sorts of changes in their perusing books and looking after fixation. Some of them said they don't read books as effortlessly on the grounds that their fixation and center has get to be shorter.

In Nicholas Carr's story "Is Google Making Us Stupid" his fundamental point is the issue, is fast access to the web making people more restless to peruse and need to skim through stuff more. This story is an extremely well useful story. Carr uses google as a similitude for the more extensive web. At the point when Carr poses the question is google making us inept, he may have set an alert for some. In the story he gets profound clarification of how the web impacts the cerebrum. The clarification he gives us is the way PCs have modified the way we work, how we sort out data, offer news, convey, and how we hunt down, read, and assimilate data. Carr's investigation joins research, and additionally reasoning, science, history, and social advancements.

Everyday, whether if it’s on the internet or on television, we hear big technology companies battling their way to be the best and that they have the next big great thing coming out that will utilize and change the world. Nicholas Carr, a writer that frequently writes about technology, wrote the article “Is Google Making Us Stupid,” which was originally the cover article in the July/August 2008 issue of the Atlantic. The author shares his personal experience with technology to support his argument that technology is slowly taking over our lives and our thinking. Nicholas Carr informs his readers about the effect of technology on people in order to bring awareness to technology addicts. The writer attempts to reach his audience, of this generation and the next, with a persuasive and argumentative tone. This essay will analyze several components of

In “Is Google Make Us Stupid?” by Nicholas Carr explains the worrisome signals that the Net is creating between the humanity. This article was published in July/August 2008 issue of the Atlantic, contains 16 pages that covering different points of view from bloggers or historical famous. The purpose of “Is Google Making Us Stupid?” is to persuade educators as well as the public about how the Net is affecting the personal intellect.

Some ten to fifteen years ago, people were already experiencing the feeling that the internet may be influencing us in an unhealthy manner. As we have continued on with our progression of technology, it seems that we have become more and more dependent on our newly developed electronics. This is exactly the argument made by Nicholas Carr in his article—which became the cover story of the Atlantic Monthly’s Ideas issue back in 2008—entitled “Is Google Making Us Stupid.” In this article, Carr explains what he has observed of our modern evolution of technology. His main point being that the internet has simply become too easily accessible. What may have taken days to research can now be accomplished in a couple hours at the most. This is dangerous as it develops

ould you want to read a technology startup version of When Harry Met Sally?, a story about two doctoral students building the most amazing internet success of our time? Only this story entails transforming a mathematical term into a popular verb used in daily conversations for research and web surfing by students and business professionals. All of this and much more has been compiled in a chronology of events associated with the early beginnings in The Google Story. The story tends to follow a similar tone and theme to the movie Pirates of Silicon Valley, but with less drama and industrial espionage. The founders are portrayed as the “rock stars” of the technology world.

Further down the path, of ethical view points from a technology perspective is that of Gregory Crane and his published work, Reading in the Age of Google (2005). In Crane’s writing there is reference to Socrates explanation that a word written has only one meaning and does not change over the course of time (Van Camp, 2014). Personally, one does not agree with this point of view. Many things can contribute to the meaning of words changing as society evolves as Maria Boomhower explains, “One is the influence of other languages and cultures…Another reason is the predominate use of slang words…Due to the advancement of science and technology, new words are also being created at an amazing rate.” (Boomhower, n.d., para. 6 & 8). Examples that the meaning of words change are, sick; before: under the weather, now: cool; down: the previous meaning of sick, now: want or willing to do something; bachelor; before: a knight, now: a college degree, now: a single man.

Google Inc., American search engine company founded in 1998 by Sergey Brin and Larry Page. Google handled 70 percent of worldwide online search requests, placing it at the heart of most Internet users’ experience. Even though Google’s essential core business is search service, it now offers more than 50 percent Internet services and products from Gmail and online document creation to software for mobile phones and tablet computers. Google successfully maintained its core competence meanwhile expanded its business to advertisement and application three major core businesses. Its success in market levitates Google’s growth by acquiring other tech companies as a way of horizontal integration. For example, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones. Google’s broad product portfolio and size make it one of the top influential conglomerate companies in the high-tech market place. Google plays a very vital role in ICT ecosystem and it is one of the forces that enhance the growth of entire ICT ecosystem. For further illustrating the ICT ecosystem, I chose Apple and Comcast as device and Internet infrastructure firm to compare and contrast against Google.

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Google’s search engine allows users to input and submit data online. In return, the user would receive relevant search results. Behind the scenes upon the submission, web crawlers scan through billions of pages and link keywords from a user’s data to the publish data on the web. Their PageRank technology ranks these pages by the number and popularity of other sites that link to the page. This provides the user with accurate and popular results. Google search engines generated high revenues between advertising on its websites and selling its technology to other sites.

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”