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Boondocking Essay

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Case 3.1 “Boondocking” At Wal-Mart Q1: List the stakeholders involved and their influence. Identify any fundamentals of business or capitalism involved. Recreational Vehicle (RV) Park Owners---For example: Ted McAfee. These owners have directly influence on the local city regulations and Wal-Mart. Wal-Mart stores---The stores allow those RV owners parking at store parking lots for free; however, they do not provide any kind of facilities to them. RV owners---They preferred to parking at Wal-Mart’s parking lots because the RV Park is not parking for free and the cost of gasoline was increased. Local communities---some RV owners from the U.S. communities boycott the local regulations. Local city government---Establish some …show more content…

Issue 2: When customer (Susan) first time argue with Rogers, the people said there is nothing they can do and Susan has the full responsible for the bill. The attitude made Susan very uncomfortable. Issue 3: Some terms of the contract were unfair to customers. Especially, customers cannot pursue disputes with the company through the court or lawsuits. Issue 4: When the public knows about this story, Rogers’s CEO only made a phone call to apologize. Some large companies like Rogers have the bureaucracy. They need to think how to change their image to the public and enhance their service quality. Q3: Should Mr. Rogers have tea with Ms. Drummond and Mr. Gefen? Why or why not? Yes, he should. Because the reputation damage already made by this story, and CEO represents the whole company. His attitude, tone, and speaking directly relate with company image. If the CEO only need to have tea with the customer to solve the problem, that is the best solution to make up the mistake. The public can see the company make the change from the top of the

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