Branding strategies of pharmaceuticals companies worldwide are different from consumer product branding strategies due to restrictions and strict regulation by National, International and NPOs to promote continues development of pharmaceutical products worldwide. For Eskaeyf this is the same, as they are restricted by various regulations from the Ministry of Health and Family Welfare and The Directorate of Drugs Administration in Bangladesh and internationally by Ethical criteria for Medicinal Drug Promotion (Geneva). A code of Pharmaceutical Marketing Practices is Publicly available which are mandatory to be followed by pharmaceutical companies in Bangladesh which is circulated by Bangladesh Pharmaceutical Society effective…show more content…
They believe in long term brand building by operating the business with Brand values; values that Eskayef embodies to its core. Most Pharmaceutical companies relies on the quality of their medicine and the trust of people on those medicines especially the doctors and veterans who prescribes these. Eskayef’s brand strategy focuses building and delivering upon five major values,
• Quality: The primary business value of SK+F is quality. Eskayef already won several international awards including The EU GMP, UK MHRA, TGA , UAE GMP etc. and is known as a quality medicine manufacturer in Bangladesh. The expertise on medicine production and usage of state of the art technology along with safety procedures makes them on of the most quality ensured medicine producers in Bangladesh.
• Principles: Eskayef believes that they should carry on the principles that their mother company were guided by even after the acquisition of it by Transcom ltd. They work under the same quality and business ethics and global best practices are cultured in the everyday activity of Eskayef. Their primary goal is to continue the positive image and build upon
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