Essay Bravery Promoted in an Audi Commercial

In 2016, Subaru rolled out an “I’m Sorry” commercials which aims towards the safety and reliability of their vehicles. This paper will cover how recents teen driving statistics might have caused Subaru to roll out this commercial. Subaru’s “I’m Sorry” commercial, shows teens calling their parents after they get in car accidents. The teens phone their fictional parents using a consistent message that they are “sorry.” The parents respond saying it’s okay, your safety is all that matters. Subaru’s clear intent in these commercials is to reach out to worried parents. This paper examines the ethos, logos, and pathos of this commercial. This paper will also explain how teen driving statistics have had an impact on both parents and car companies.

The video Michelin Commercial 1993 also depicted pathos. Despite, the bad weather and icy roads the baby was still safe and going about his business. This video was done in such a way that it created a feeling of confidence and intrigue in the brand of Michelin tires. The video appealed to my emotion of safety and well-being. As a result of this it increased the power of what the message is saying.

Overall, this commercial might give fathers ideas on what car is the right one for their child. Logos, ethos and pathos can be found in this Super Bowl commercial. Logos and ethos were used to mislead parents to buy the car in the future or in the present.Pathos was used transform feelings to the audience. Also, it would be controversial to say to buy this car because it might not be useful if parents are not able to track down their sons or daughters with a one mile radius or people have to have access through a Smart

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

In the rhetorical analysis that is observed in the PSA, pathos is the most exploited in the majority of these ads. As it graphically exalts the emotions with situations in which the spectator can clearly relate. This announcement in particular considers a dialog between a mother and a student seconds before an accident is caused by texting and driving. The mother questions if the student is aware that it is not in her lane, if she is texting, and requests emphatically that she pay attention to the road because her children are in the car with her. The student responds by justifying her actions but is mortified when she acknowledges what is about to happen. She does not have

The United States require every driver to have car insurance in order to drive legally in the United States. The problem, however, is choosing the right one. Two of the major companies today are Allstate and State Farm. In the Allstate commercial, a man portrays “Mayhem” to show drivers the risks they experience while driving on the road. The man says he is modeling a blind spot, explaining that drivers may not see what hides in them, resulting in an accident. In the State Farm commercial, two situations are on display, one of which a teenage girl getting her first car, and the other a grown man getting his car broken into, demonstrating that State Farm is there for everyone. To endorse their product effectively, both of these brands apply pathos, ethos, and logos to their commercials.

Although, in this PSA, the use of pathos is more effective than of the other two ethos and logos. Watching this short video of “The Danger of Texting & Driving, the audience observes a typical day of a teenage man tying his shoes, and a small child kicking a soccer ball. The intended audience may feel more sympathy for the kid, because of what is going to occur next, and of the innocent expression on his face, as he was kicking the soccer ball around. While the teenage boy was driving, he suddenly got a text message from his friend. The use of foreshadowing allowed the audience to guess of what was about to happen next. Not knowing the boy was kicking the soccer ball around

Nationwide Mutual Insurance Company’s Super Bowl advertisement, “#makesafehappen” released on February 1st, 2015, has received negative attention because of its morbid yet practical depiction of a young boy who has passed away due to a “preventable accident” before experiencing the life in which a teen or young adult would otherwise. The advertisement also uses the death of a young child to appeal to parents; especially the mothers, largely using pathos to raise awareness of deadly accidents which could otherwise be preventable. Logos and ethos, although weak in this advertisement, also raises awareness on preventing avoidable accidents.

Ordinary courage is a book that tells the story of an ordinary man who is inlisted in the continental army in the revolutionary war. Joseph Plumb Martin is the young man fighting in this war, at the time he entered he was just a mere 16 year old kid but by the time his time in the continental army was up he became a man. This is a first person memoir of what it was like for a regular person living in a war zone, and dealing with the everyday fears of food shortage, low morale, and danger of attack. This is something that many people in todays world could not handle because even some of the old guys in the

It is important to realize the basic facts that are associated with cars and with BMW in particular, and that different demographic are attracted towards different types of car, to later understand that even though the product in the ad may be amazing but the ad itself is not. Did you know that in 2010 the number of cars in the world reached a billion (Noël)? Today’s culture is highly surrounded and based on the use of cars. They are such a prominent part of our culture today that if an alien were to visit our planet right now they might just consider cars to be the dominant form of life (The Hitchhiker 's Guide to the Galaxy). There are so many different types, and makes of cars that they can suit any personality in the world.

In society today, consumerism is a major component in the lives of not only Americans, but around the world. People are constantly looking for the next best thing to replace the things they already have. The purpose of this essay is to break down consumerism by using rhetorical analysis on the commercial for Kia’s new crosstrek, the Niro. This commercial relies heavily on the appeal to humor by having unrealistic, comedic actions. Along with humor, it establishes credibility by having a well-known comedic actress, Melissa McCarthy, as the star. The advertisement also plays on a person’s wanting to be a hero by having the commercial title be “Hero’s Journey.”

Advertisements are made to persuade you to buy a certain product that a company wants you to purchase. In a Buick commercial called “Big Game” that aired during the super bowl contains a lot of different techniques to persuade you to buy their car. It is about a pee wee football game that has Cam Newton playing quarterback. This advertisement targets the American population well because it uses the most popular sport in America, and incorporates one of football’s biggest stars. It also uses little kids and a super model to appeal to a different demographic of viewers. Ethos and pathos are used to appeal to viewers in different techniques, while the lack of logos gives the viewer little factual information about the Buick cars themselves.

In conclusion, the commercials by Lexus and Volkswagen both make the viewer consider their product. To do this, they use different methods of advertising. Also, both companies target different audiences. When all is said and done, they have varying degrees of success in doing so. Advertising is a fundamental force in today’s society, and because of this, companies must provide the most effective commercials with presentation of as many logical appeals as possible.

The creators of this commercial grasp the hearts and minds of their audience by first bringing out a situation and people who can relate to the common driver, then second exposing them to the extreme consequences of texting and driving, while also setting the mood with appropriate music. By appealing to the emotions of the audience so strategically, the producers carry out an attempt to impact the actions of any drivers who may view their video and change how they view distracted driving in their personal

Advertising has become an integral part of our society. In the world of advertising, many tactics and strategies are used to lure consumers into purchasing a product or delivering a message. Producers try various ways to attract people’s attention, and persuasive advertising is one of the many methods they use to promote ideas that can earn them consumers’ trust and loyalty as well as to advertise for their products. In persuasive advertising, advertisers try to apply the appropriate use of persuasive tools to appeal to the consumer and get their message through. The BMW advertisement of texting and driving uses pathos, or the emotion of regret, and the use of this emotion is being applied effectively because regret is associated with all car accidents especially those due to texting and driving.