The Rhetorical Analysis Of A Hero's Journey '

Clearly, the purpose of the advertisement is to sell the new Nissan Leaf. The company’s stance reveals a commitment to saving the environment through technology; they seem to be admitting that global warming is real and that the automobile industry is one of the primary culprits.

The advertisement by WWF uses rhetorical strategies such as an establishment of ethos, and an appeal to logos and pathos. WWF establishes ethos by being a world wildlife program who “is at work in more than 40 countries...and collaborating with governments and coastal communities,” which demonstrates their credibility. They appeal to logos by offering statistics such as that “ten million people in sub-Saharan Africa make a living fishing,” and that the “number of fish in their waters has declined by 50 percent.” By offering these concrete numbers and statistics, WWF establishes a logical advertisement. Pathos is appealed by this advertisement by including phrases such as “Protecting the Future of Nature”, “protect marine populations,” and “ensure

Watching a film, one can easily recognize plot, theme, characterization, etc., but not many realize what basic principle lies behind nearly every story conceived: the hero’s journey. This concept allows for a comprehensive, logical flow throughout a movie. Once the hero’s journey is thoroughly understood, anyone can pick out the elements in nearly every piece. The hero’s journey follows a simple outline. First the hero in question must have a disadvantaged childhood. Next the hero will find a mentor who wisely lays out his/her prophecy. Third the hero will go on a journey, either literal or figurative, to find him/herself. On this journey the hero will be discouraged and nearly quit his/her quest. Finally, the

In addition to all the examples of pathos, they express a lot of ethos in the ad. This is mostly shown through Sarah McLachlan. Not only does McLachlan speech throughout the video in a soothing tone but she is also the one singing “Angels” in the background of the video. They don’t directly say it, but you can tell from the context that Sarah McLachlan is a huge advocate for the BC SPCA company. This is most likely because she is seem sitting on the couch petting a rescued dog and you can hear the sadness and pain in her voice. Sarah McLachlan is a famous person and when people see the commercial and recognize her they will want to help and donate just like she is. Sarah McLachlan is probably a role model to many and a lot of people want to follow in the footsteps of their role model. The people who see this commercial they will trust it because of Sarah McLachlan. The positive to this is that more people will want to donate to BC SPCA.

The emotion in this commercial is intended to make the audience feel sympathetic and compassionate towards the animals.

The first, and most prominent, reasoning behind the commercial is emotion, or pathos. An argument should include an emotional connection to the audience to make logic and credibility more humanizing. The two-minute video primarily includes clips of previously abused animals, the staff caring for them, and singer Sarah McLachlan talking about how the viewers can help. Reason one that the argument is effective in the use of emotion would be the use of animals. The clips used include dogs, puppies, cats, and kittens whimpering or looking “sad.” These were meant to evoke an emotion to the individuals, and hopefully ignite the compassion needed to donate to ASPCA. It gained popularity from the sadden reactions of people, and for good reason. To quote

Small or big, everything we do in life is part of our journey. Reg Harris’ “The Hero’s Journey” describes the voyage one takes throughout life to grow and change as a person. He breaks the journey down into eight steps leading to the return. It starts out as a goal that isn’t always easy to reach, one goes through hardship and personal doubts only to succeed and become a better person. An example of this journey can be found in the movie, Troy through the character Achilles. Achilles is a strong fearless warrior in the movie, Troy who goes through “The Hero’s Journey” and ends up with a change of heart.

In Tim O’Brien’s “Heroes,” an eloquent speech delivered when he received an accolade, he tells a story about a man named Elroy Birdall, the caretaker of some old yellow cabins along the Rainy River, who took care of him for six days in the summer of 1968, during the Vietnam War. As he gives his speech, he states that Elroy was a hero; more of a hero than the all-stars. Due to his elaboration, we can see that his message of heroism is that superior heroes are often unspoken, and he does this with figurative language and compare-contrast techniques. Throughout the speech, O’Brien provides us with much detail about Elroy, using imagery and similes.

television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.

In the Kia’s commercial of NIRO Hybrid; “ Hero’s Journey, starring Melissa MCCarthy. The ad shows Melissa McCarthy rushing off to all corners of the world to help environmental causes of all types. As soon as a call comes over the speakers of her navy blue Niro, she's ready to go. This ad uses pathos to persuade the audience to buy the NIRO

Pathos is the main rhetorical device used throughout this commercial. Pathos is a quality that evokes emotions. It all begins with the puppy coming out from under the hay and the audience falling in love. Pathos is then used to tug on emotions when the puppy gets lost in the back of the truck. We soon see the emotion of the owner, but also the horse. Then we see the puppy all alone in the rain trying to take shelter. Towards the end, the puppy tries to find a home, but gets himself in trouble with the wolf. We then see the ending, we want, we see the puppy is saved and returns home to end the commercial with the owner enjoying a Budweiser. Throughout this commercial pathos creates a sense of happiness, pride, worry, and then happiness all over

Screams filled the air. Only then did Jessie Grant realize they were his. He had been having this dream for some time, his dad’s and mom’s death. Before they boarded a cruiser when he was seventeen, his parents were his best friends, now he had nothing.

This Kia commerical is persuading the audience to buy the Kia Niro. Kia does a fantastic job of persuasion. Kia uses a public figure, humor, a catchy phrase, and rhetorical appeals to get their main point across. Kia wants the audience to go away from the commercial knowing that the Niro is the most fuel efficient crossover. First, using Melissa McCarthy, a well-known actress, is brilliant on Kia’s behalf. Commercial companies rarely use movie stars in T.V. commercials; they normally use actors who work for the commercial industry. Using a big time actress, not only catches people's attention but makes the ad more memorable. Second, the ad is very humorous. The numerous Melissa

Television commercials, newspaper sales magazines, and online promotional videos are all created each day with one goal in mind; to promote a product or products and to gain a sale. However, in recent commercial advertisings, companies are creating ads that leave the viewer(s) teary eyed and with a more profound idea of how we can make society or ourselves better; all without forcing a product to the viewer. The focus of my research is on the Always Campaign Commercial: Like A Girl, which aired during the 2015 Super Bowl. The purpose of this research is to understand what the commercial itself is portraying while not focusing on the slogan ‘Like A Girl’. For the purpose of this research, I have studied video clips from the creation and behind the scenes of the commercial, the actors within the commercial, articles and editorial videos with feedback about this commercial, as well as studied similar commercials that released around this same time.

Have you ever considered the true reason ads are created? Many people will say it’s for entertainment purposes, but the true reason a commercial is made is to persuade somebody to buy something or convince people to consider an idea. The reason why we are so convinced is because the advertisement appeals to people through ethos, pathos, and logos. Having those appeals helps the message get through to the people within the ad. Whether we see a poor dog helpless in the ad or wanting to stop smoking, the ad tries to sell or convince people to buy or do something. The ad that is described in the analysis is trying to inform the viewers about mother nature and the thoughts that she may have while we are destroying the landscape around us.