Super Bowl Ad Analysis Essay

The video Michelin Commercial 1993 also depicted pathos. Despite, the bad weather and icy roads the baby was still safe and going about his business. This video was done in such a way that it created a feeling of confidence and intrigue in the brand of Michelin tires. The video appealed to my emotion of safety and well-being. As a result of this it increased the power of what the message is saying.

The second way in which this commercial uses pathos is through its use of families. Family is supposed to be people that you love and care about that want the best for you. They are supposed to be supportive and influence you to do positive things. To many people, family is the most important thing to them. So, when advertisements use them they attack the audience’s emotions. There were multiple families in the advertisement. There were families involved in the accident as well as a family who witnessed the car accident. All of their lives were changed over a text. The families having to go through this causes strong emotion for the audience. According to a study done by Aaker, “In advertising, warmth

In a commercial shown this past Sunday during the super bowl featured what is described as a political statement. Although, the owner of the company 84 Lumber which produced this commercial is saying otherwise. Making the statement “My intent was to show that through struggles we will do anything we possibly can to make the world a better place for our children,” 84 Lumber’s CEO Maggie Hardy Magerko said. While she had said, many people are of course taking to social media to express either love or hate towards the company. Some even going as far as to cancel orders with 84 Lumber, because of the commercial. Nonetheless, the commercial aired during the super bowl but was only 90 seconds long and ended

Dealing with death and the emotions that come along with it is common to humans. This is especially true when it involves a parent or grandparent. In the commercial, the woman is having to deal with her ill father who is bedridden. This is an event most will have to go through once in their lives and letting go can be difficult. However, there is one thing that can help soothe the process of death and that is the existence of deep love for the person. Despite the commercial presenting this sensitive topic, the advertisement effectively reminds the audience the importance of everlasting love because of the use of pathos and ethos.

The advertisement’s stylistic choice is effective due to how they tell a story and use supportive rhetorical techniques. First, Volkswagen does this by pulling people in with the rhetorical technique of pathos. By creating a scenario within the advertisement which consumers can relate to, the viewer tends to feel a sense of familiarity and emotional attachment. The scene in the commercial that acts as the strong emotional trigger is the final scene where the young boy uses the force on the car. Whether it’s a parent watching the commercial or someone thinking back to their own childhood, there’s a way they can relate to it. For parent’s watching the commercial, they might imagine a

Throughout the commercial sick children and shown being given different tests and laying in hospital beds. By showing these images the audience feels a sense of fear, loss, pain, and grief, even though they do not personally know the children. By not donating the audience does feel responsible for these sick children potentially losing their lives. At the same time the commercial causes such negative feelings, it also provides positive ones such as hope and pride. By donating to St. Jude’s hospital a child’s life can be saved and that is because of you. This is effective for St. Jude’s because most people would rather feel positive feelings rather than negative, so they are more likely to call and donate to keep that positive feeling going. Also, ending the advertisement on a positive note by telling the audience “You can bring them that hope” the audience is drawn into pathos all over

Although, in this PSA, the use of pathos is more effective than of the other two ethos and logos. Watching this short video of “The Danger of Texting & Driving, the audience observes a typical day of a teenage man tying his shoes, and a small child kicking a soccer ball. The intended audience may feel more sympathy for the kid, because of what is going to occur next, and of the innocent expression on his face, as he was kicking the soccer ball around. While the teenage boy was driving, he suddenly got a text message from his friend. The use of foreshadowing allowed the audience to guess of what was about to happen next. Not knowing the boy was kicking the soccer ball around

A very effective piece of propaganda in that it captures the reader’s attention successfully by placing a picture of a child in the focal point of the advertisement. The child plays a vital role in this piece of propaganda in that it represents a loved one, family member and anything cherished. It shows what could be left behind, if a driver chooses to ignore safe driving. Choosing a sorrowful child’s face, further enhanced the emotions of the reader, as the advertisement would not have the same effect if an adult was shown instead. The advertisement also suggests that the driver has been negligent in his/her duty of care toward their family. This also instigates a number of feelings in the viewers mind about their family, and the result to their loved ones.

Advertisers use a variety of appeals to convince the viewer’s to buy certain products or bring a topic to the awareness of the viewer. The anti-child abuse announcement that San Francisco Human Services Agency released is no different. A public service announcement is designed to publicize a problem the nation is facing. Advertisements can appeal to the audience through a variety of elements such as images and speech. In this advertisement pathos and ethos are represented through the sounds and visual content while logos is presented through the statistics given at the end of the advertisement. With this advertisement it is also important to consider the

The creators of this commercial grasp the hearts and minds of their audience by first bringing out a situation and people who can relate to the common driver, then second exposing them to the extreme consequences of texting and driving, while also setting the mood with appropriate music. By appealing to the emotions of the audience so strategically, the producers carry out an attempt to impact the actions of any drivers who may view their video and change how they view distracted driving in their personal

The text reading, “The #1 cause of childhood deaths is preventable accidents” appears on the screen after they use emotional appeal to overwhelm viewers with sadness. Nationwide hopes that this quote causes enough fear to convince the audience that their insurance will keep their children alive. The commercial displays images of an open window on the second story of a house, chemicals from under the sink dispersed onto the kitchen floor, and a television that tumbled down, leaving shards of glass all over the room. A TV falling and killing your child may never cross your mind as a parents,even though, 42,000 people are injured every year. This ad tries to open the eyes of some parents and possibly saved lives of young

In order to help avert an accident involving a child, this ad tries to motivate whoever is looking at it to not be distracted while driving. Some examples shown in the picture of possible distractions are the phone and the map. While the man shown is talking on his phone, he is also attempting to look a the map and not even glancing at the road. The woman in the picture is viewed by holding the map and trying to navigate; while her eye contact is on the man beside her and not on the road. This advertisement definitely wants to play focus on your emotions that will contribute to looking at the picture. The edges of the photo are dark and gray, but they increasingly grow lighter just enough to play full focus on the child. The ad shows the kid in front of the car about to get hit, with the face of their innocent child in the backseat. You can see the child screaming with his hand up, trying to obtain the driver's attention. There is a way that the author positioned woman with her hand up just like the young child, however, her action was displayed as if she did not care. The child in the backseat has a face of confusion or almost fear as if he might know what would be going on. They set this up in a certain way to try to truly show you the consequences of one action, and how it can lead to multiple actions resulting in something

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

Approximately twenty percent of adults in the United States smoke cigarettes, it is this habit which is the number one cause of death that is easily preventable. Anti-smoking advertisements are seen throughout our society, usually showing the harmful effects of tobacco through graphic pictures or other shocking images. The advertisement I chose is a black and white image, showing a young man smoking a cigarette, with the smoke from it forming a gun pointed at his head. Off to the side appear the words, “Kill a cigarette, save a life. Yours.” The advertisement makes use of the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a strong sense of danger and bring awareness to the deadliness of smoking.

In the rhetorical analysis that is observed in the PSA, pathos is the most exploited in the majority of these ads. As it graphically exalts the emotions with situations in which the spectator can clearly relate. This announcement in particular considers a dialog between a mother and a student seconds before an accident is caused by texting and driving. The mother questions if the student is aware that it is not in her lane, if she is texting, and requests emphatically that she pay attention to the road because her children are in the car with her. The student responds by justifying her actions but is mortified when she acknowledges what is about to happen. She does not have