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Brief Analysis Of Corporate Culture Establishment Based On Csr

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1. Introduction
1.1. Background
Corporate social responsibility is no longer a new term for now business. More and more businesses and individuals began to focus on corporate social responsibility, such as specifying corporate social responsibility strategy, the implementation of corporate social responsibility programs, corporate social responsibility published annual report and listing. At the same time, more and more disciplines of Financial Accounting and Reporting has evolved in corporate social responsibility analysis system incorporate non-financial elements, such as carbon emissions, water usage and so on. However, a topic about corporate culture had become more prominent after 2001, when the Enron financial fraud scandal broke
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Try to one-side and specifically analysis how the corporate culture, as a pattern of manifestation of CSR, influence the corporate. However, due to the limitations of the starting point and the business case, it can not be fully disclosed and explained all of the corporate social responsibility, so that the conclusions and recommendations are limited, which need to be supplemented later.
2. Definitions
2.1. Definition of CSR
CSR (Corporate social responsibility, also called corporate conscience, corporate citizenship or sustainable responsible business/ Responsible Business) (D Wood, 1991) is a form of corporate self-regulation integrated into a business model. In some models, a firm 's implementation of CSR goes beyond compliance and engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by law."(McWilliams & Siegel, 2001) CSR refers to the enterprise to create profits, bear legal responsibility to shareholders, while also commitment to employees, customers, community and environment responsibility, corporate social responsibility must go beyond the requirements of corporate profit as the only goal of the traditional concept, emphasized in production process of the human values of concern, emphasis on the environment, consumers, contribution to society.
2.2. Definition of Corporate Culture
Corporate Culture, (or called Organizational Culture ), is an organization unique cultural image which is composed by
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