Brightway Insurance Franchise Case Study

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Franchises are a great source of income for individuals who possess an entrepreneurial spirit. Lately, owning an insurance franchise has been proven rewarding by Forbes Magazine. Allstate offers franchise opportunities for individuals that want another source of income to get ahead in their lives. Brightway insurance also offers franchise opportunities, broadening the access to their fairly new company, founded in 2003. Allstate on the other hand, a company that has been around since 1931, portrays themselves concisely through their advertisements. Brightway, however does not present themselves in a clear manner. The two companies are similar in their advertisements through the audience they attract, their perspective and the use of text, even
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