Essay about Browser Wars

6. As an executive of Netscape, what would you recommend with respect to the proposed offering price? As an investor in Netscape, what would you recommend? AS a manager of an institutional fund who is willing to buy and hold Netscape’s stock at the originally proposed price of $14 per share, would you be willing to buy and hold at an initial offer price of $28.

According to the Department of Justice, Microsoft used its resources and technology to drive other companies out of business, thereby eliminating the competition and creating a monopoly. Without competition, Microsoft was able to set prices and consumer conditions in a way that exceedingly benefited the company while ensuring a decreased amount of new competition because of the proprietary software installed in most PCs. (Competitive Processes, Anticompetitive Practices and Consumer Harm in the Software

Microsoft has developed into an inescapable force within the technological field. Coming from a delayed humble beginning, it has had to devote large sums of money to approach the levels of the founding technological companies. Today, Microsoft controls the market in computer software. How they have achieved this status is what some have come to question. Through “bundling” software programs, manipulating other computer companies, and packaging deals with personal computers, Microsoft has managed to eradicate nearly all competitors in the computer software market (Love, 1997). This near monopoly affects the entire spectrum of classes, including the consumer, other networking providers,

United States vs. Microsoft is one the largest, most controversial antitrust lawsuits in American history. Many claim the government is wrongly punishing Microsoft for being innovative and successful, arguing that Windows dominates the market because of the product’s popularity, not because of malpractice by the parent company. Others argue in favor of the government, claiming that Microsoft’s practices conflict with the free market ideal. There are many arguments for both sides of the lawsuit, but what the case really comes down to is this: does the government have the right to interfere in today’s marketplace? Or is Microsoft violating laws that are rightfully imposed by the government?

The war between Microsoft and the Department of Justice actually began with the rollout of Windows 95. In an attempt to gain a greater market share of the Internet browser arena, Microsoft began packaging Internet Explorer as part of their Windows operating system. Microsoft required their original equipment manufacturing (OEM) companies to install Microsoft Internet Explorer and Microsoft Networking software on every personal computer they sold along with icons for each application prominently displayed on the user's desktop.

* Technical solutions of webspective is not up to the mark and many of the potential customers perceive webspective to be crippled with problems such as inefficient traffic handling,brand name inconsistency and network problems.

A recurring point in Gilbert's studies included the notion that people were utterly incapable of making predictions that would lead to their actual optimal happiness. A study showed "that about nine out of ten people expect to feel more regret when they foolishly switch stocks than when they foolishly fail to switch stocks", but the study also showed that those "nine out of ten people are wrong" in assuming that expectation (Gilbert 135). A majority of consumers also made an incorrect assumption, as described by Stiglitz, which resulted in the maintenance and growth of one of the most well known monopolies of the present. The consumers assumed that, due to it's "near-monopoly on PC operating systems," Microsoft was a good and innovative company and is capable in handling computer systems. This was not the case when it came to "alternative technologies" such as the "development of the Internet and the web browser" because their competitor, Netscape, was "building on government-funded research" while Microsoft had no such incentive (Stiglitz 405). Microsoft then decided to launch their Internet Explorer, but by itself Internet Explorer could not compete against Netscape. They knew this, and so "decided to use its monopoly power in PC operating systems to make sure that the playing field was not level." They offered Internet Explorer for

Microsoft has grown into an enormous and powerful corporation by a combination of aggressive business practices and having written operating systems (DOS and Windows) for personal computers. From operating systems it branched out into other software which has, along with the operating system, become something of an industry standard.

Microsoft announced to integrate the internet technologies on Windows 95 and Office 97 giving an impetus to the sales of these products and a portion of these revenues should be deferred into the future.

“All of these qualities were evident in Gates’s nimble response to the sudden public interest in the Internet. Beginning in 1995 and 1996, Gates feverishly refocused Microsoft on the development of consumer and enterprise software solutions for the Internet, developed the Windows CE operating system platform for networking non computer devices such as home televisions and personal digital assistants, created the Microsoft Network to compete with America Online and other Internet providers, and through Gates’s company Corbis, acquired the huge Bett mann photo archives and other collections for use in electronic distribution.

First, Microsoft ‘encouraged’ Compaq, Apple, and other computer manufacturers to promote only Internet Explorer, and to make that the default browser on their PC. This encouragement came in the way of threats to eliminate or delay licensing of operating systems, providing the browser for free to internet access providers, and bundling the software with the operating system under the guise of interactive ease for the consumer. This manipulation led to an increase in the browser’s sales by 45 to 50%, which paralleled the decline Netscape experienced in their market sales in 1998.6

In return, these companies must give preferential treatment in promotion and the like to Microsoft. One example is AOL's new 4.0 browser is specially designed to work best with the Microsoft Internet Explorer 4.0 browser. Much of the increase in AOL's clientele base can be attributed to the combined efforts of Microsoft and AOL. Microsoft is not only working with ISP's, but also with companies that build and maintain web pages and servers.

Microsoft may feel that there is competitiveness in the relevant market, the facts behind the claims of the rival

to This browser would threaten to remove the application barrier which enabled Microsoft’s monopoly position on operating systems for many years. The software application - internet browser allows users to retrieve, present, and pass over information resources on the World Wide Web and contains Applications Programming Interface (API) which allows programmer to write other application programs. on it. In addition, the development of new programming language “Java” by Sun Microsystems allows programmer to write applications in it which can be run on various operating systems. Both the twoJave a Netscape Navigator innovations corporate use each other; because Java applications are especially written for the internet and the Netscape browser was a primary distribution channel for java applications. Therefore, the developments of the Netscape browsers along with the java programming language enables software applications to run across operating systems reducereducing Microsoft’s competitive strategy and threaten its monopolisticy position.

While the server end of the financial systems are could be handled by strategic technology partner like Fiserv, the client end of Fiserv’s virtual banking system depended on third party solutions provided by web-browser development companies, like Netscape and Microsoft whose products were the dominant browsers, Netscape Browser and MS Internet Explorer, holding 24.68% and 75.31% of browser market share respectively (WebSideStory n.d.). Thus allowing Nexity to completely eliminate the cost of client-end development and pre-deploy their client-end to almost any computer which was used during 1999 to roam the internet, making Microsoft and Netscape a strategic partner as well.