Executive Summary
I have chosen Bunnings as the organization to do my report on.
They are a leading retailer of home and garden improvement products and a major supplier of building materials to trade.
Bunnings caters predominantly for do-it-yourself customers as well as builders and contractors.
In the following I have considered that they’re holistic approach to their marketing is their strongest point, and that the way they deal with their competition in the marketplace is their worst point.
I have also evaluated these points with relation to the disadvantages and benefits to Bunnings with of their treatment of these issues, and analysed the impact on the organizations performance
Company Profile
Formed in 1914,
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They also offer one of the biggest product ranges available for DIY projects, builders, renovations etc, in the one store facility, including:
• Bathroom and Kitchen
• Flooring
• Garden
• Lighting and Electrical
• Outdoor Living
• Paint
• Storage and Organisation
• Tools and Hardware
• Window Furnishing
They offer handy ‘company branded’ Gift Cards, that come in values of $10, $20, $50 and $100 that are not restricted by an expiry date, which appeal to customers as a convenient gift ideas for birthdays or any special occasion.
Along with all this, they offer many free additional services for customers, such as:
• Professional Interior Decorating Advice
• Paint colour consultants
• D.I.Y. Project Advice Pamphlets
• Free Workshops offering helpful advice
• Free Workshops for children over the age of 5
• Free borrowing of trailers.
• Deliver of re-filled gas bottles to your door
Their online website is very user friendly, and provides any interested customer with extensive information and includes a "Find Your Nearest Store locator".
To top it alloff, Bunnings also even producing their own inhouse Handyman Magazine.
A complete representation for this style of customer service is best
▪ Special screenings with access to a premium food and beverage menu for VIPs only
Austin Wood Products should also define their organizational structure more clearly in terms of its centralization, functions and duties especially in terms of the production department. Where in the purchasing agent reports to the VP of Finance, but it is supposedly under production since it is highly involved in this.
The growing trend of home improvement has perpetuated a larger demand for box store home improvement shops such as Home Depot and Lowe’s. There are several types of companies that contribute to the booming renovation industry. Home Depot and Lowe’s provide all the
Retailing building supply stores have become a popular retail industry sector due to increased public awareness and the need of many homeowners for the home improvement products. Back in the 1970s, long before warehouse stores ruled home improvement land, do-it-yourselfers shopped at “home centers.” These 30,000 square foot stores offered cheaper prices and wider selection of products, about 25,000 more than local hardware stores and eliminated the extra trip to the lumberyard. The dependence of many of these retailers upon the homebuilding industry for much of their business has also been reduced and the warehouse superstores, such as Home Depot, have become more important. The smaller companies in the
Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.
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Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product
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Lowe’s was ranked 42nd in the Forbes 500 top companies in 2009. It has grown into the 2nd largest home improvement retailer in the United States. In constant competition with Home Depot and other stores, Lowe’s must find a way to remain competitive in an oligopoly marketplace. It is important to understand not only what type of market Lowe’s operates in but also the advantages and disadvantages when reviewing margin and profits.
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