Burberry Case

United Kingdom is rich in different luxury and innovative brands, dealing with clothing and accessories of men, women, and children. Burberry is one of the leading fashion brands in United Kingdom. Burberry started in 1856 from England and recently it celebrated 150 years of quality and innovative manufacturing in the lifestyle goods and accessories. Burberry runs around two hundred and sixty stores operated directly. Furthermore, it is also famous for selling the manufactured products with a concession over a wide structure of 80 third-party controlled retail areas and wholesale dealing customers. Majority of the wholesalers associated with the firm are leading retailers in the field (Burberry, 2013).

The mind-set of the company is to put sales and profit second to creating a special style that can change the world through fashion.

Michael Kors Holdings is an American company that deals with clothing and fashion accessories, including watches and bags. It has many branches around the world. The fashion industry is a very competitive industry especially because fashion products are subject to changes more than any other consumer goods. People always want to stay ahead of the fashion and these industries therefore have to make more efforts in order to be able to win over customers. Fashion products have a very short shelf-life as compared to other products and sometimes it becomes hard for firms to be able to forecast the demand of these products (Christopher et al., 2004). Michael Kors Holdings being an international company with its branches spread in different parts of the world, means that it has a huge global market to serve. Going international has many advantages but at the same it also has its disadvantages. In the global market, the changes happening in the market and the competition are on a very high level. Competition is very high especially when it comes to those fast moving products or services whereby the products or services are of a short cycle and consumer demand change each day. The fashion industry is such in case whereby the products are of a short life. The industry is also characterized by

In conclusion Burberry focus’s is not just on its brand name but on the quality and extensive features

During this paper we will analyze how the department store industry has evolved and more important how companies are managing new strategies to remain competitive. Moreover we will use the case of JCPenney as a main focus to see how successful their strategies are. To provide a good analysis, we first need to understand how the industry has evolving and what the major companies like JCPenney are doing to continue in the industry.

The Tory Burch company was founded just over a decade ago in Manhattan. Tory Burch, the founder and CEO wanted to offer women like herself, a lifestyle brand that was high-end and luxurious, but was at lower price point that most traditional luxury retailers. Not only are the Tory Burch pieces trend-forward and fun, but they are also timeless and are easy to incorporate into any women’s wardrobe (“Tory Burch embraces”, 2012). A wide variety of product offerings in addition to personalized customer service both online and in-store have helped create a loyal consumer base for the brand. The company’s mission statement is to be an “attainable luxury, lifestyle brand defined by classic American sportswear with a diverse sensibility” (Chung, 2013). Tory Burch realized early on that there was a certain niche market that was not being targeted: one that like designer clothing, but did not want to pay the high prices and she sought out to fill that void with her own clothing line. Tory Burch as a company and brand values their customers and shows their appreciation by offering them a variety of different products all at attainable and reasonable prices.

Lululemon (NYSE:LULU) shares soared 16% in the last three months, extending twelve-month rally to 26%. LULU’s stock price has several positive catalysts that are offering a fundamental support to its share price. The company has recently increased its earnings guidance for the second time for FY2016, indicating a strong momentum in sales growth and operation efficiencies.

I am very pleased to state that Urban Outfitters is doing exceptionally well compared to our competitor Abercrombie and Fitch. I picked this competitor to complete a stock analysis because Abercrombie and Fitch has been a big leading competitor for many years. They sell clothing geared towards men, women, and children. The companies are known as Abercrombie Kids and, Hollister Co. Urban Outfitters owns Anthropologies, Free People, Terrain, and Bhldn. Considering they have been competitors for many years and both own several clothing brands targeted to different groups of people they are worth comparing.

The alternatives highlighted above will likely put an end to JCP’s managerial and technological issues. These alternatives are recommended based on the company’s strengths and opportunities, and in large part, based on the specific issues affecting the retailer. All these alternatives are could be realized at little or no cost. The alternatives however require that JCP starts thinking out of the box. For example, it will cost little or no money for this giant to hunt for a an experienced CEO. Instead of shopping around for a ‘ready made’ CEO, if JC Penny has it own standards of doing business, it only need to promote one of its top experienced managers to run the company.

Even though American Eagle has presented some challenged situations in past years that could also affect the way it operates, the company’s strategies implement, such as implementing a good pricing strategy, have help it to still be competitive in this fashionable industry that is continually changing the way people think about apparel. Actions such as investing more in its omni-channel distributions and focusing on the growth of Aerie and Tailgate brand in the marketplace, could allow American Eagle Outfitters to be a more competitive firm with solid financial results.

As an increasing in pedestrian activity in CBD retail sector that mentioned in the former section, with fashion and luxury market, Brisbane is of the attractive destinations for investment. The local and foreign retailers have set their sights on Brisbane’s inner-city areas of Edward Street and the Queen Street Mall precinct. Edward Street is emerging as a favoured luxury shopping destination with the arrival of international brands Burberry and Bvlgari. Forever 21 opened its first Australian store in the Queen Street Mall in October while Top Shop operated its largest Australian store in the precinct in late 2013 (Brisbane City Council, 2015).

Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues

Burberry is uniquely positioned as a classic British apparel brand with high global brand awareness to capture the globalization of consumer demand. Its distinctive luxury brand with international recognition and broad appeal. The company’s outlook for the accessible luxury goods industry remains positive from both a geographic and product point of view. Burberry had become positively hip and popular among a younger demographic. It has a unique history and positioning as the authentic British lifestyle brand and highly successful merchandising and marketing strategy across both appeal and accessories. In 2000 Burberry’s total sales were 225.7 million and by 2003 sales had went up to 593.6 million.

4) This is a very interesting case study. I definitely learnt a lot from it. For fashion business, I have different opinions about fashion designers’ companies and fashion retail companies. For fashion designer’s company (like Chanel), they do not need have much marketing research. Like Delacroix, Chanel are entertainment company and are not perceived as a company driven by customer suggestions (like Apple). Customers are willing to buy new collection in each season for the most fashionable trend. They are buying new design, new inspiration and new innovation. Excess marketing research is not

Gucci is a multinational fashion brand based in Italy. The brand specialises in leather goods, clothes, and fashion accessories for both and women aged between 24 and 30 years. Gucci was founded in 1921 in Florence, Italy by Guccio Gucci (Gucci Official Site United States, 2016). The main purpose of this paper is to provide an in depth brand analysis of Gucci. The paper will investigate and evaluate Gucci’s vales and identity, and will discuss how successfully these are reflected by Gucci’s business model, supply chain management, and Corporate Social Responsibility (CSR) activities. In addition to that, the paper will critically evaluate Gucci’s brand identity (identity) in relation to its brand image (external).