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Burt 's Bees : Bees Beeswax Lip Balm

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Burt’s Bees started in 1984 by selling homemade candles made of beeswax at a crafts fairs, and various road shows around the world, after astonishing sales and excitement around the product the creator Roxanne Q. recognized that a small insect could motivate her to change the world and how we use and buy candles, lotions and lip balm. After making $300 selling candles of different shapes and sizes at just one fair, she immediately recognized she needed to expand her market because the demand for her products at these shows were so abundant. At the beginning, Burt’s Bees tested a variety of different skin care products to help people feel fresh and clean without paying a crazy amount of money, and finally got it right in 1992 with their …show more content…

In 2007, Burt’s Bees targeted a wider audience by launching 34 new products in that year alone and by delivering them in drugstores and superstores. In late 2007, Burt’s Bees formed The Greater Good Initiative, which is both a company viewpoint and business model that allows customers to feel related to the founder’s values. This model helped transform Burt’s Bees into the strong and powerful company within the natural personal care market that it is today. Burt’s Bees has 7 main product lines, with their lip balm products and various body lotion products being the most well-known and established. The other lines include face products, such as a natural acne solution and a daily facial cleanser, hair products, such as moisturizers, soaps, and sun care, and baby products, which includes several body products explicitly intended for babies. Burt’s Bees also makes hair products, bug repellants, hand sanitizers, sore throat lodges, and many body products for men. Due to these various product lines, the company appeals to a very large target market. Recently, Burt’s Bees added another brand to their company called Guud, which also makes natural personal care products intended for a younger audience, both men and women. Guud currently uses Demi Lovato and Carly Jepsen as its spokeswoman, and Cody Simpson as its spokesman. By appealing to multiple different target markets and providing various products for all ages and genders, Burt’s is

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