Business Accounting And Career Research Report

Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be

Marketing is the total management procedure via which a product progresses from concept to consumer to satisfy and meet the needs and wants of customers. This involves addressing a number of key matters: what the company is going to produce, how much they are going to charge, how it is going to distribute its products or services to the customer, how it is going to tell its customers about its products and services, how the selling process actually happens, who comes in contact with customers and the layout of interface in which the company and customers interact. These are collectively known as the 7P’s or the marketing mix: product, price, place, promotion, process, people and physical environment.

The purpose of accounting is to provide the information that needed to make sound economic decisions. It is one of the oldest professions in the world today, and the backbone of any business operation. It is not just about numbers, accounting is about planning. Accounting has many subfields, which includes management accounting, financial accounting, and cost accounting. Accounting can be a prestigious career, but to achieve that prestige you will have pass the CPA (Certified Public Accountant) exam and become a licensed accountant, and with that license you can work in any of the subfields.

Managerial accounting is essential for decision making. Making the best choice depends on the manager's goals, the anticipated results from each alternative, and the information available when the decision is made (Schneider, 2012). The different techniques associated with managerial accounting are very helpful in the decisions that need to be made. In order to truly understand decision making with managerial accounting one must first discern exactly what managerial accounting means and some of the techniques associated with it. The definition of managerial accounting will be discussed along with the techniques of cost management techniques, budgeting, and quality control.

Whenever there is a question about what assignments are due, please remember this syllabus is considered the ruling document.

Describe at least two (2) career options someone with an accounting education can pursue. Be sure to reference sources such as the Bureau of Labor Statistics and the American Institute of Certified Public Accountants.

Do you enjoy mathematics? Businesses run on numbers and it's the accountants that keep track of them. Business accounting may include keeping a general ledger, handling payroll accounts, tracking cash flow or managing employee benefits. Business accounting requires the use of a software program that manages the database and that can be programmed to produce the reports required by management. An accounting degree or business administration with a focus on finance is a solid base, while an MBA with focus on accounting or finance will propel you into a leadership position in your employer's fiscal affairs.

More and more college students are pursuing a degree in accounting--and for good reason. With a good job outlook and an average salary of over $60,000, it makes sense that accounting is becoming a very popular area for study. However, not everyone is interested in a job that keeps them at a computer or in a cubicle for the better part of every day.

The primary career I hope to have is to become an accountant. This career need much attention to the supply and demand curve. It also requires much needed attention to paying attention to the company’s revenue and spending. So the job of an account would be to help the company manage its self to be able make the best profit margin it can. I will need to get an associate’s degree, and get a job at a place that would be willing to train a greeny to the field of accounting. An idea that I have is to shadow one of my close friends that has been doing his accounting for the last 40 years, in which he will help me to understand the ends and out of accounting.

Bhimani, A., Horngren, C., Datar, S., Rajan, M. et al. (2012) Management and Cost Accounting. 5th ed. Edinburgh: Prentice Hall, p.369 - 378.

Marketing has evolved through a change in production and consumption due to the advent of new technology (Ranchhod, 2004). The development of technology has also driven the globalisation of communication. During this period, consumers are facing a variety of choices (Jackson and Shaw, 2009). Thus, companies need to actively embrace these changing factors to grow their business and succeed in the marketplace.

To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive.

While this is an extensive collection of different writers and ideas, this book is broken down into seven different categories, and the ideas are dispersed based on their individual content. The first main category discusses marketing in a changing world. The five pieces that are combined in this category discuss the marketing challenges that each industry faces and how the industries communicate with each other about the quality of a certain product.

with a new partner, Harry Fowl. Harry has had some existing business and you are

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects