Business Concept: NaturalnFreshBev LLC is a Sacramento, California based non-alcoholic beverage startup, founded by Rajib Datta along with Melinda Cates in 2016 with a business opportunity to serve high quality and healthy non-alcoholic beverages with local origin to the consumer as well as engage the brand with the customers of new generation by providing health conscious choices. The growing heath and obesity concern with high sugar contained carbonated soda drinks, the shift in generation cycle and the consumer preference are the key driver behind the rising demand of the low calorie non-alcoholic beverages in the market place. With the fast growing popularity of the non-alcoholic beverages made with natural and organic products, our…show more content… Since then the products are introduced to many county fairs, social events, focus groups and also took the front page in local “Food & Life Style” Magazine in 2015. The marketing research, prototype and beta testing for manufacturing has been completed as of Jan, 2016 and starting Mach, 2016, under the leadership of Rajib Datta and Melinda Cates the Company has officially planned to start production in a newly leased facility in Sacramento and introduced the product initially to the Greater Sacramento retail market with a future expansion plan to West and Mid-West region having a revenue target of over 3 million in 5 years.
Management Structure: The management team of NaturalnFreshBev is comprised of the shareholders and the industry experts with extensive knowledge of the product and the beverage industry as well as having innovative business strategy to ensure its short term and long term goal. The Partner and the Chief operating officer Melinda Cates who is the master mixer of the original prototype and the patent of the flagship product brings an extensive experience in the beverage product development. The CEO and the partner Rajib