Business Concept : Naturalnfreshbev Llc

wants to ensure that the international expansion into India will build a national brand presence,

The Boost juice bar has been introduced in 2000 when Janine Allis, mum of three sons and one daughter decides to create something’s that is healthy and delicious to their children .At that time, there were also lacking of the beneficial food store and the rate of obesity were increasing day by day. So, Janine Allis decides to make something that can replace fast food or healthy fast food alternative. This drink is not only delicious, but can give good benefit of the human body. Nutritionist and naturopaths were being consulted by Janine Allis to create a menu of smoothies and healthy juices that were free from artificial flavours, preservatives and colours. Even though Janine has no business experience, but she tried to open her

With soft drinks being available at every street corner from convenience stores to department stores, it has been easy for consumers to purchase such high-calorie drinks as a quick snack. However, with the knowledge that these high-calorie drinks are injurious to health because of the quantity of sugar it contains, individuals are cutting back the high calorie and replacing it with diet drinks thinking it is supposedly a healthier choice. Unfortunately, the public is blinded by the word “no calorie” and unaware that these drinks contain fake sweeteners that pose serious health issues. According to statistics, it is shown that Diet coke is ranked first as the most popular soft drink consumed in Canada

Increasing international growth and commitment to the environment and their employees are major strengths for the company. Growth opportunities are present in the organic market, which is projected to grow 9% (Scott-Thomas, 2012), and the smoothie market, which will see a potential growth of 1.6% through 2013 (Technomic, 2012). Some of the weaknesses facing the company are its narrow target market in the organic product industry and lack of traditional advertising. Major competition from Odwalla and Naked Juice are threats to growth and the volatile market for fruit and other natural ingredients may cause unpredictable price increases and as well as an unpredictable future. Also, shifts in popularity of the trendy organic product movement may cause a decline in future revenues. However, both the smoothie and the organic/health food markets are growing rapidly and Clif Bar can secure a larger share in these markets with the introduction of Simply Clif.

The Coca-Cola Company (KO) and PepsiCo, Inc. (PEP) collectively hold about 70% of the US market which can making very hard for new entry to succeed in this industry. However, the decline in CSDs consumption has opened a great market for non-carbonated and health conscious drinks. So, LaMarquise intends to take advantage of this opportunity to develop its market of flavored syrups and fruits concentrate juices, also to note that there are very few competitors when it comes to flavored syrups in the U.S. The products are great refreshing drinks for adults and children and contain no preservatives or harmful chemicals. Furthermore, our marketing plans and strategies will offer an opportunity to succeed in this competitive market.

We start with the best ingredients, focus on minimum processing and offer consumers natural juice beverages that are simply fresh, energizing and delicious.

Nantucket Nectars' numerous strengths have led to their success. They produce all natural products that have a great taste, have a very strong management team as well as a strong branding, guerilla marketing skills, possess the ability to exploit small, rapidly changing market opportunities, last good access to single-serve distribution in the New Age beverage market, and is the best vehicle for juice companies to expand into the juice cocktail category without risking their own brand equity. In addition, Nantucket Nectars' management team has the required knowledge and experience with the single-serve business and thus has the ability to add value to large player who wants to roll out new single-serve products.

Smoothies are the new soda pop according to many scientists who investigate the sugar content of various foods. They have lashed out against the art of blending fruits, ice, and various ingredients together and say it is just as bad as drinking a can of soda. What scientist fail to mention in their arguments, is that while smoothie may have high sugars due to fruit content, they are full also of nutritious vitamins and proteins essential to our bodies, unlike a can of soda pop, which contains chemically altered substances and sugars. Smoothie King is a store that has helped overcome the harsh beliefs about smoothies, and serves their smoothies with a purpose to let their customers know what it takes to live

Nutri-Kohl has a goal of expanding its operations in the areas of Miami Beach such as South Beach within one year. The objective is to promote its product to local restaurants, night clubs, bars and gyms in the area. This is a nationally and globally renowned area for its nightlife, health conscious crowd, art deco design and outdoor activities (Miami Beach vs South Beach, n.d.). The variety of local businesses and the constant flow of tourists, according to Miami New Times it reached 14.6 million tourists visit in 2014 and all the money they spend (Munzenrieder, 2015), would increase the chances of Nutri-Kohl developing name recognition and interest of the public and hopefully increased revenue.

Natural Vitality Energy Drink Sole purpose is to help increase the energy level of busy and athletic individuals in today’s society. With the busy lives of most people, we are all looking for a quick boost of energy to help get us through those last couple of hours at work or those late nights of cramming for a test, but we should take consider a healthy alternative to the popular energy drinks on the market today. Natural Vitality Energy Drink is for the health conscious individuals who are concerned with the ingredients that they consume. Natural Vitality Energy Drink, that is manufactured by Starrs to the Skye Manufacturing

| Weaknesses: * Pays extra payment for new flavor. * More expensive to produce than other sports drinks. * Deciding the segment to target. * How to position the product in the mind of its potential consumers

Portland Drake Beverages (PDB) had acquired Crescent Pure, a non-alcoholic, all natural energy enhancing and hydrating functional beverage. Having organic ingredients as the bases of Crescent Pure beverages made the perfect acquisition for extending the PDB organic brand to more markets. These multiple attributes made the drink an attractive product for the consumer, but the necessity to position it, sparked a debate. Some people wanted to market it as an energy drink, while others wanted to market it as a hydrating drink. The VP of marketing, Sarah Ryan, thought that although Crescent Pure fit both of these categories, there was an alternative option. The third option would be to position the new beverages as healthy drinks, this would be a broader market positioning strategy, one that a transcendent product like Crescent Pure, could fulfill. The concern was to simultaneously position the drink in the most lucrative market, while also ensuring that the drinks attributes aligned with the market consumers’ needs.

Innocent Drinks was started by three friends in 1999 that developed premium smoothies that contained 100% natural fruit with no water or added sugar. The aim was to provide people with quick ready-to-go and healthy food and drink options. The company is now one of the best-loved and fastest growing businesses in Britain. The highly successful Innocent Drinks sells $2 million smoothies per week across Europe, building a 72% market share in the 8 years since they were founded (Anne 2008).  They give 10% of their profit to charity and continually participate in fund-raising activities such as ‘The Big Knit’. Throughout the years, Innocent has managed to

Since 1980, the worldwide obesity, cardiovascular diseases, and type II diabetes figures have more than doubled, affecting the overall global health of the population. According to Egger et al., (2013) a critical factor in these increases is the high consumption of carbonated soft drinks and sugary fruit drinks. Sanjay et al., (2013, 2077) suggested the requirement for stronger preventive measures to rescue the health of the global population, surmising the need for greater education and transparent nature of the ingredients will aid influence behavioural changes.

The main purpose of this study is to find out what is the structure of two soft drinks industries. These two firms are doing the same business. Soft drinks are generally known as refreshers because people feel the needs for refreshing drinks in order to quench their thirst. People consume soft drinks like Coca-cola and Pepsi cola not only to quench the thirst but because of the taste and the availability.