Business Ethics And The Ethical Issues

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Business ethics and the ethical issues in marketing
Moral principles that guide the way a business behaves are known as business ethics. However this term has a broader definition. As the word ethics can pose many definitions in a broad context and it can be challenging to find a common understanding of the term, hence, most companies denote the concept of the term ethics as responsible business conduct, business practices or integrity. Business ethics offers a tool for conducting business more effectively and productively (Heiskanen, 2011). Once an individual have understood the basic definition of business ethics, the next step is to understand the definition of ethics. Simply put, ethics involves distinguishing between what is right or wrong, and then doing the right thing; however "the right thing" is not easy to define in business ethics literature. The majority of ethical dilemmas in the office or workplace are not just a matter of "Should Peter steal from Jose?" or "Should Jose lie to his boss?” Developing ethical beliefs are considered by various philosophers to be "state of the art" legal matters, for example; what develop into an ethical guideline nowadays is habitually converted to a law, rule or regulation tomorrow. Values, which guide how individuals ought to behave, are considered moral values, e.g., values such as respect, honesty, justice, equality, etc. Statements about how these values are applied are sometimes called ethical principles or moral. The

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