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Business Intelligence : Knock Down Silos

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BUSINESS INTELLIGENCE:
KNOCK DOWN SILOS TO CONNECT WITH CUSTOMERS
The concept of using data to influence decision-making certainly isn’t new. It’s been adopted, implemented and utilized by each and every one of us. It can be as basic as using visual data to pick the best apple out of the bunch, or as complex as using customer resource management (CRM) data to create a geographic heat map of customers and prospects to better understand where to spend an advertising budget.
With the practice of data-driven marketing and decision-making becoming more mainstream in the business world, a new term, business intelligence (BI), has emerged. BI encompasses a mixture of applications used to analyze an organization’s raw data. Though it is much more than just comparing point A to point B, BI can be used to identify inefficient processes inside of businesses ready to be reengineered or uncover new revenue stream opportunities.
What were once decisions made based on anecdotes and gut feelings are now backed up by facts and hard numbers, digging up the gold in the business intelligence mine.

There’s Gold In Those Systems!
When we start a conversation with middle market companies around data and business intelligence, one of the first points we cover is identifying all of the systems housing the key data within an organization. Most organizations are sitting on a gold mine of untapped data, mainly because the systems are disconnected and aren’t passing key information back and forth.

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