Business Level and Corporate Level Strategies

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Running Head: Business Level and Corporate Level Strategies

Business Level and Corporate Level Strategies
Geri E. Shaffer
Professor: Luke White
Business Admin Capstone (BUS 499)
Strayer University, Charleston Campus
7 September 2014

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Business Level and Corporate Level Strategies

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Business Level and Corporate Level Strategies
Analyze the business-level strategies for the corporation you chose to determine the businesslevel strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
The company I decided to research and write about is Southwest Airlines. I recently flew
Southwest from Charleston to Minnesota and was surprised
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Southwest is most likely one of the most striking examples of a business because they have a clear and simple business purpose, the right business model supporting their business purpose and they demonstrate high core values from the key business purpose. All-in-all their promise is to have the best quality in customer service with a warm, friendly, pride and spirit (Advanced Business Consulting, n.d.).

Business Level and Corporate Level Strategies

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Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
The corporate-level strategy that I feel Southwest focuses on is Value-Creating
Diversification. The reason I chose this strategy is because Southwest is all about a commitment to their customer service and customers. Southwest recently merged with AirTran Airways and is using their own core competencies to turn the airline around. By applying their own strategies, goals, and core competencies Southwest has developed yet another high-level airline with all the same benefits. AirTran is a airline that has bigger planes that can go a longer distance but still have the customer service in place. By
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