Gabriel Torres & Jeffrey Lamendola
ENT 380
Professor Potter
3/26/14
II. Conceptual Statement
For – Demographics would be active parents between the ages of 35 – 55 years with an average income between $40,000 and $69,999 (Ibisworld) with young children. Zewik is focused on Northeast regions with hopes of expanding to the South, specifically the Carolinas as they have a hilly terrain. Who – This innovative hammock is for outdoor adventurers who want a lightweight hammock with extra comfort out of their camping and hiking equipment. Also provides the already present therapeutic attributes that a hammock offers such as being suspended and allowing the hammock to rock to let people fall asleep quicker.
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Geography plays the largest role in determining the success of Zewik because if the climate of a certain region isn’t suitable for camping, then people will be deterred from purchasing outdoor equipment if they have no use for it.
Currently, Zewik has a provisional patent placed on their Quadrecline technology which does indeed protect their property and gives them a competitive advantage as they have established their differentiator in the market. Household discretionary income also plays a factor in determining how successful Zewik may be. After a household pays its taxes, the leftover money can be spent on luxuries and other recreational activities such as traveling and camping. If a household’s discretionary income is too high then there is more incentive to travel abroad as opposed to traveling a few hours to a rural area outside of a person’s residency. The target demographic is the segment with an average income between $40,000 - $69,999. The raw materials used for Zewik’s Quadrecline hammocks vary from the nylon used in the actual bedding to the wood used in the quadrecline mechanism providing the extra support. All of the different components (nylon, parachords, paint, wood, etc) costs approximately $100 per hammock. The demographic targeted by Zewik is currently families aged 48 years old with young children in northeastern states such as
3. Many multinational companies market products under different brand names when conducting business overseas. For example, Unilever’s Axe Body Spray is called Lynx in the United Kingdom and Australia. Research some of your favorite brands (or products that you buy on a regular basis), and list if and how they use alternate product names when conducting business in foreign markets. Then, explain why a company might use a different brand name abroad.
This paper will cover a reflection of my experience with the Biz Café simulation. After reading this paper, one should have an idea of what I learned from the simulation and how it works. I will be talking about the challenges my team and I dealt with and how we overcame these challenges. Most importantly, I will be talking about how we made Coffee Connection run as a successful coffee shop. In this paper, I will also discuss my thoughts on teamwork and the significant factors of running a small business.
One of the factors that plays a role in this issue is poverty. Poverty can define all those who make less than the federal government 's threshold,“for a family of four, this threshold is $24,000”(Poverty
Whom are we talking to? 18 to 34-year-old men and women, $75,000-$99,000 income for single person homes, $100,000-$149,000 multiple adult homes, Bachelor’s degree or higher, upper middle class, Non-Hispanic Whites, who live in areas where the brand has locations
The only changes made to this value have been to adjust for inflation (“What is the Current Poverty Rate in the United States”), additionally this value is, for the most part, left unchanged when applied to families from other states (“What are poverty thresholds and poverty guidelines”). These large generalizations result in multiple factors and their impact on a family budget being insufficiently covered. Factors such as the differing cost of housing, food, and services between the states, modern technology’s growing presence in the workplace, car payments, and more are not adequately expressed in the poverty threshold. This ultimately ends with a troubling misinterpretation of the minimum income needed to survive in a modern environment.
income of 23,850 dollars is under the poverty line. In addition, in 2012 over forty-six
Merck will soon face many challenges in the business of producing drugs. The company's most popular drugs are coming to a close to their patent expiration. One of the best selling drugs is called Zocar, which is used for cholesterol problems. Zocar will have to soon face competition next June from other generic drug makers.
Our market will be our customers, who will be the youth, young children (ages 5-12 years), and their parents in the Belton area. In particular, low income families, but we may also include other families as well.
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Demand • Number of females in age group 35-65 with income $ 80,000. • Number of females in age group 25-40 with household income $40,000-$60,000. X% of 4.3 million who can later be put to 60/20 rule and other experiential assumptions/facts. Case Brief
The scientists followed 692 males from low-income groups in Boston in the second study for the same seven-year period. The average age of the respondents was 47 years old. The researchers discovered that adults who live in
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Michael Lewis (2000: pages 256-257) scoffed at the whole attempt to formalize the definition of business models when he wrote that “ “Business Model” is one of those terms of art that were central to the Internet boom: it glorifies all manner of half baked plans. All it really meant was how you planned to make money.”