Business Plan: Mr. Fit Life
The business world as grown intensely competitive and increasing diverse in the options provided to consumers. As an entrepreneur seek to embark on a new endeavor, it is exceedingly important to have a business plan in place. A well written business plan can serve many purposes; guidance for the entrepreneur by establishing a plan of action for the big picture as well as day-to-day operations, insight into the market and how to capture the right consumer mix through targeted marketing, and potential viability to other parties interested in backing or funding the business.
This paper will serve as the business plan for the men’s retail fitness apparel store “Mr. Fit Life”. The paper will cover the vision,
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There are few organizations that primarily target the male demographic within the overall market. The Mr. Fit Life brand will be designed to connect with the emotional, intellectual, and physical needs of the male consumer via targeted marketing and consultative selling.
Company Summary
Mr. Fit Life was conceived by the experiences of the founder Josh Budy’s journey through the loss of over 40 pounds and commitment to adopting a healthily lifestyle for himself and his family. More by accident than intention, Josh stumbled into finding quality fashionable fitness apparel from a female demographic focused store, since most male demographic focused were focused on sports and did not offer consultative selling.
Mr. Fit Life is intended to be a high caliber retail experience and product excellence that will connect with men who are focused on a life goal of fitness and health. The unique blend of consultative selling and providing quality fashionable fitness apparel will allow Mr. Fit Life to create a specifically recognizable brand. The crafting of this brand begins with a defining company mission, goals and objectives, and strong code of ethics.
Company Mission. Connecting men with the right solutions for their fitness lifestyle by providing exceptional products, expert collaboration, and education.
Goals and Objectives. How will the Mr. Fit Life organization follow the mission and become the
The company's vision is: Through all of our products, services and relationships, we will add to life's enjoyment.
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