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Relationships Between DKNY And PETA

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Brinksma Derline, Odorico Camille, Sicard Olivia
COM 3224
March 20, 2013
DKNY Report
Relationships between DKNY and PETA

EXECUTIVE SUMMARY
Donna Karan New York (DKNY) is a label founded by fashion designer Donna Karan. Interested in fashion since she was very young and having designed numerous collections, Karan was hired by Anne Klein who launched her career in the fashion industry. Today, Karan has expanded her label worldwide.
PETA is an American animal rights organization and a non-profit corporation that claims to be the largest animal rights group in the world whose slogan is "we’d rather go naked than wear fur.”
In 2005, around 8 years ago, DKNY was reproached by PETA for DKNY’s use of fur in their clothing production, which …show more content…

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DKNYs’ failure to answer to PETA’s pleas have severe consequences for DKNY. A proper course of action could have been to respond with an appropriate justification for why DKNY continued to use fur in their products, particularly from Chinese fur farms that were known for their poor treatment of animals. A reasonable explanation for their actions would allow for better communication between the two organizations and provide the opportunity for negotiation. In fact, to have not responded to the initial plea at all would also have possibly been a more effective alternative. Thus avoiding the growing negative publicity and attention that this whole scandal caused DKNY.
Karl Lagerfeld is another example of a designer that uses fur in his collections, however, with the continued use of fur farms, he has suggested that animals be treated more humanely, “handled in the nicest way” as he stated. This proposal seems the most appropriate form of action. It is a similar solution to the campaign PETA used against McDonalds, to convince them to improve the basic welfare of animals used in production, and it proved to be a success. However, this would not be a favored solution for those who morally feel the use of fur is completely unacceptable. In which the only solution would be to completely stop its use in clothing productions. Nevertheless, if DKNY refuses to stop using fur products, then their ultimate solution is to continue to use it through more humane

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