Brinksma Derline, Odorico Camille, Sicard Olivia
COM 3224
March 20, 2013
DKNY Report
Relationships between DKNY and PETA
EXECUTIVE SUMMARY
Donna Karan New York (DKNY) is a label founded by fashion designer Donna Karan. Interested in fashion since she was very young and having designed numerous collections, Karan was hired by Anne Klein who launched her career in the fashion industry. Today, Karan has expanded her label worldwide.
PETA is an American animal rights organization and a non-profit corporation that claims to be the largest animal rights group in the world whose slogan is "we’d rather go naked than wear fur.”
In 2005, around 8 years ago, DKNY was reproached by PETA for DKNY’s use of fur in their clothing production, which
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DKNYs’ failure to answer to PETA’s pleas have severe consequences for DKNY. A proper course of action could have been to respond with an appropriate justification for why DKNY continued to use fur in their products, particularly from Chinese fur farms that were known for their poor treatment of animals. A reasonable explanation for their actions would allow for better communication between the two organizations and provide the opportunity for negotiation. In fact, to have not responded to the initial plea at all would also have possibly been a more effective alternative. Thus avoiding the growing negative publicity and attention that this whole scandal caused DKNY.
Karl Lagerfeld is another example of a designer that uses fur in his collections, however, with the continued use of fur farms, he has suggested that animals be treated more humanely, “handled in the nicest way” as he stated. This proposal seems the most appropriate form of action. It is a similar solution to the campaign PETA used against McDonalds, to convince them to improve the basic welfare of animals used in production, and it proved to be a success. However, this would not be a favored solution for those who morally feel the use of fur is completely unacceptable. In which the only solution would be to completely stop its use in clothing productions. Nevertheless, if DKNY refuses to stop using fur products, then their ultimate solution is to continue to use it through more humane
PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.
PETA’s main principle is that “Animals are not ours to consume, wear, experiment on, or for the use of our entertainment.” In layman’s terms, animals should be able live their lives without interference from humans.
Animals are much more complex and innovative that should be given more credit than it should be. Now learned about the animal feelings exist, human could be too cruel in using their survivor coat, fur, for expensive souvenirs or fashion runway. The Born Free USA organization expounds in 50 million violently killed animals for fashion every year. Fur is believed to get from meat production, but ¨fur comes from animals who are factory-farmed or trapped purely for fashion.¨ Animal furs are obtained through gassing, electrocution, or neck breaking in traps. Imagined a full house of fully coated species trap in a cramp factory house, the animal of intelligence are thought to be under humane treatment, but the fashion factories say differently. Rifkin support of animal is simply a moral principle that every human should have instead of thinking as a superior intelligent
As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to
There are a plethora of news sites, organizations, and establishments, all within the American fur trade, that enjoy deceiving the general public with claims of a humane and safe fur trade. While these claims seem to hold credibility, they fall flat once challenged with heavy evidence of cruelty and peril. The fur trade should be outright banned from the United States as it excludes humane methods of euthanasia, utilizes wretched methods of confinement, and as it acts as an extreme health hazard. Trappers, farmers, retail stores, and any individual who accommodates this cruelty, fails to take into consideration the lives of millions of animals, as well as their own health.
People for the Ethical Treatment of Animals (PETA) is an animal advocacy organization who are dedicated to spreading awareness about animal cruelty. They believe that animals are not ours to eat, wear, experiment on, or use for entertainment. PETA was founded in 1980 and has become the is largest organization of its kind in the world. They are a non-profit organization, and therefore, instead of selling products, they use their mass amounts of supporters in order to fuel and fund their continuously criticized and controversial advertising campaigns. (Salva-Ramirez, 1997) The reason their campaigns are often criticized, is due to their often sexual, graphic, and offensive nature. In this paper, I will be exploring the rhetoric used in PETA’s campaigns, and discussing how their controversial content influences
The interest group that I will discuss in this paper is the one of the most well-known animal rights groups in the world; People for the ethical treatment of animals, commonly known as, PETA. Founded in March 1980 by Newkirk and fellow animal rights activist Alex Pacheco, the organization first caught the public's attention in the summer of 1981 during what became known as the Silver Spring monkeys case, a widely publicized dispute about experiments conducted on 17 macaque monkeys inside the Institute of Behavioral Research in Silver Spring, Maryland. The group first came to
and other acts in order for consumers to obtain their fur luxuries. I feel as though when PETA is
The breeders of the animals used in rough stock and roping events, including Saddle Broncs, Bareback riding, Steer Wrestling, Bull Riding, Team Roping, Breakaway, Calf Roping, and Tie Down Roping, are types of sponsors to the rodeo. However, the National Rodeo Association is worried that PETA will say more comments to it’s sponsors and the breeders/farmers who own the animals that are “rented” or used in each event. According to the National News, “This comes as the Great Western Rodeo... revealed it had lost major sponsors due to lobbying from the animal rights group...” and , “...the rodeo committee was “always worried" about PETA contacting its sponsors.” (http://www.weeklytimesnow.com.au/) According to another report, “...And the group is threatening that “customers are watching and hoping you’ll make the decision (to) not support such events in the future” as part of its campaign. At least five sponsors of last month’s Ballarat Rodeo last week received a letter from People for the Ethical Treatment of Animals demanding they withdraw support for what it called a “cruel and wrong” event.” PETA is ruining the lives of rodeo associations all around the world do to their propaganda used to manipulate the general
The subject of my documentary film will be based on an American interest group called PETA. PETA stands for “people for the ethical treatment of animals”, it is an organization that stands against animal testing and abuse. Founded March 1980 by Ingrid Newkirk and Alex Pacheco, PETA’s motto remains to be "animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way." This interest group’s strong opposing stance on anything related to the animal usage norm or cruelty in our country, gives members of society a simple reason to support them: “since PETA stands against the mistreatment of animals they must be good.” I have chosen to document this particular subject matter because of the interesting ways PETA
Back then, there were no such organizations similar to PETA who would fight for animal rights. The only things a person can do if they wanted to provide for animals are donating money to a community or volunteering at a nearby animal shelter. It was in 1980 when PETA officially started for the first time to protest against chicken slaughter (PETA). PETA is still an active group and they’re probably way bigger than they were when they started. The person the started it all and is still in control of PETA is Ingrid Newkirk. I would say that Newkirk is pretty much an extremist and to show how much she supports animal rights, she believes the way that the only way to show that is by being a vegan, not wearing any kind of furs because wearing furs
One of the key components of PETA’s self-promotional discourse is its repetitive use of the word “victory” and phrases that over-emphasize the extent to which PETA is “winning”. The amplifying effect of this repetition is enough to convince readers that if PETA is “winning”, then nonhuman animals must be “winning” too. But what exactly is PETA winning? At the end of each of the past ten years, PETA has compiled a list of all of its “victories for animals”. Consider some of the following headlines of
PETA is effective in many ways, although it's unreasonable by being unfair with involving an undercover investigation. In being unfair, "Video footage shot during a PETA undercover investigation of Carson & Barnes Circus showed Carson & Barnes’ animal-care director, Tim Frisco, as he viciously attacked, yelled and cursed at, and shocked endangered Asian elephants." Conducting an undercover investigation shows that the organization approach is unethical. PETA is all about being ethical, yet when it comes down to researching and data it fails at reaching its
With the human race being so opinionated, it is quite impossible to solve a solution as a whole for animal rights. So much has happened and it made a drastic turn in the world that people started to develop a movement to protect human rights. With that being said, groups like PETA (People for the Ethical Treatment of Animals), founded in the 1980s were formed to create a focal point on the areas that include mainly of animal suffrage. PETA concentrates on the areas that harm the animals such as places like, factory farms, clothing industries, laboratories, and the entertainment industry. The PETA has come to the fact that it is the largest animal rights organization on Earth. Formed in the 1980’s PETA is the largest
Thesis: The selling of real fur must be banned due to the cruelty and torture animals face simply for designer coats or bags. BODY Main Point/Reason 1: The use of real fur is extremely barbaric, the public may not realize the effects animal’s lives face. Fall is one of