Business plan evaluation Essay

726 Words Nov 29th, 2014 3 Pages
Adorable Pet Photography
MGT/401

Introduction
Adorable Pet Photography (APP) is a sole proprietorship company that promises to capture memorable pet pictures for their clients. I have chosen APP from the Business Plan Pro software’s sample database to consider it for investment purposes. The following evaluation will explain my intent to invest in APP based on the overall writing of the business plan, feasibility of the plan, and the competencies needed by the entrepreneur to be successful.
Writing Evaluation Adorable Pet Photography’s business plan is overall well written. The entrepreneur has adequately portrayed the company’s goals, how he intends to meet those goals, qualifications, and assets. The plan is
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The business plan states APP will be a part time business at first until it grows a large enough client base to fund a full time effort. It also claims that it will provide consistent quality products at a competitive price with an emphasis on customer satisfaction and flexible hours. Though there are many positive points to consider when assessing the feasibility of APP, there are a few concerns too. I would like more information on how APP plans to offer flexible hours to clients while at the part-time capacity. If the part-time schedule of APP is to accommodate another job or income source, I would like an explanation of how the two schedules will not interfere. Another concern to address is plans and funding for future equipment. The owner states that he owns all of his own equipment but photography technology changes quickly. Does he intend to keep up with the latest equipment to meet the expectations of his clients? Where will the funding for new equipment come from and how often does he plan to upgrade? Will he be replacing cameras and other hardware? What about photo editing software and the computers to run them on? Overall I find Adorable Pet Photography’s business plan and goals to be feasible. There are a few follow up questions and concerns, but a meeting with the owner should clear those up.
Conclusion
Adorable Pet Photography has done a good job with their business plan. It is
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