Social Issue Campaign:
“Buzzed Driving is Drunk Driving” In the United States approximately every 52 minutes there is a fatality caused by drinking and driving. This issue has been one of the most talked about social issues in the last 30 years. The Ad Council has been one of the main voices behind the increasing knowledge of this issue. With their campaign “Buzzed Driving is Drunk Driving” they have been able to create a better understand of what “drunk driving” is. With the Ad Council’s use of fatality rate, finical loss and pledges to not drive buzzed, they have crafted a way to raise awareness of this problem in the United States. In 1941, after the attack on Pearl Harbor the “War Advertising Council” was established to offer advertising services towards the efforts of World War II. When the war ended the word “war” was dropped from the name, and the Ad Council was born. Since then “the Ad Council has offered trusted advice and inspiring calls-to-action. In fact, we created the category of public service advertising, and our icons and slogans are woven into the very fabric of American culture”. (Ad Council)
The Ad Council has been creating awareness on numerous social issues for many years they are “the leading producer of public service advertisements in the United States, raising awareness and inspiring action on a diversity of issues, from texting and driving to autism awareness”. (Ad Council) In 1983 they launched the “Friends Don’t Let Friends Drive Drunk”
Advertisements posted on the website facesofdrunkdriving.com share multiple stories of people who were unexpectedly struck by drunk drivers. There was one story in particular that stood out to me more than the others and that was Jacqueline Saburido’s. This advertisement makes a powerful statement about how drunk driving can not only kill someone, but can also scar someone for life. The goal of the organization that posted this advertisement is to never drink and drive. It is not worth risking your life, someone else’s life, or putting anyone at risk of lifelong hardships and injuries. They present
For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of
Drunk driving is an issue that effects many people across our nation. People do not realize the affects alcohol can have on the body and mind that slow decision making while driving. This issue begins in the home. Children see their parents, or other adults figures, have a beer or a cocktail and get in the car. Thus, making it seem like it is acceptable to drink and drive. “One in three people will be involved in an alcohol-related crash in their lifetime” (MADD).
“In the hands of an impaired driver, a vehicle becomes a murderous weapon.” ( ) Everyone can think of someone who has driven impaired, or even maybe you have done it yourself. The fact that one can think of someone who has driven impaired is a problem. Too many people are getting behind the wheel after drinking, smoking; or are not paying attention while they drive. Impaired driving continues to a problem although strides have been made to make a difference. There are many different types of impaired driving, each that have their own consequences. These types, and consequences will be explored in this essay.
Although there are many commercials, ads, documentaries, seminars, etc. on the reasons why people should never drink and drive, you would be surprised how many people still get behind the wheel after having had more than just a drink or two. We might not realize it but every day, about 28 people in the United States die in car crashes that involve a drunk driver. This equals to one death every 51 minutes! It’s so sad because these statistics could be way better if people had a well thought out plan prior to going out drinking. There has been research found relating to Drinking and Driving Behaviors since this topic is now becoming more of an issue in this generation than it was in the past. For instance, Schell, Chan, and Morral (2006), found that some people who have a DUI record tend to have pretty high expectations of themselves even after having some drinks in their system (e.g., “I feel more relaxed when drinking"), so with that being said those people with higher confidence were the ones more likely to be engaged in drinking and driving activity. While intoxicated, we often don’t consider any negative consequences that can happen to us but as you’ll see on the news, on social media, in the newspapers, etc. driving while under the influence can be very dangerous and even fatal.
We’ve all heard the phrase don’t drink and drive but how many people listen to this common sense. According to a statistic taken by the Century Council, 31 percent of car fatalities involved alcohol in 2013. Around fifty thousand claims of alcohol overdose is reported annually, what is seen as a social drink or a good times drink is
Each year numerous lives are lost due to careless and irrational driving. The disregard for safe driving has been a predicament to the United States of America for years. Many years Police have relied heavily on speed cameras, breathalyzer tests and heavy fines as a deterrent against unlawful drivers. Over the years fatality rates have increased, so the Department of Transportation and Highway Safety has composed a series of safe driving campaigns. On many occasions the Transportation Department informs and advises the public about the importance of responsible driving. They propagate safe driving through the various channels of the media and
1.Don’t Drink and Drive! I’m sure everyone has heard this expression before. However, it really is important and people need to start taking it more seriously. Not only can this topic affect many people, it can also affect your life personally.
In 2013, 10,076 people were killed in drunk driving incidents. Out of those people, 65% (6,515) were drivers, 27% (2,724) were passengers, and 8% (837) were non-passengers (“Drunk Driving Statistics”). Over half of those fatalities (67.1%) involved blood alcohol levels over .15% (“Drunk Driving Statistics”). The legal blood-alcohol content is .08%. Drunk driving caused 31% of deaths in car crashes in 2013 (“Drunk Driving Statistics”). In 2012, 402 people were killed by alcohol impairment in North Carolina (“Drunk Driving Statistics”). These numbers, though they seem astonishing, have been cut in half since 1991 (“Drunk Driving Statistics”). Even though the number of fatalities has been lowered, that number is not low enough. Most drunk drivers are repeat offenders. Lives are being taken because of the careless attitude of the drunk drivers. Drunk driving is selfish; those who commit this crime do not think about the extreme consequences of their actions. In North America it is estimated that 1-5 drivers has been drinking and 1 in 10 is legally impaired on any Friday or Saturday night (Root). Many groups, including MADD (Mothers Against Drunk Driving), are fighting to stop drunk driving. Unfortunately, drunk driving cannot be stopped. People will always commit this heinous crime. The numbers may go down, but unfortunately there will always be a number. The only way to continually decrease the amount of lives lost is to increase punishments for drunk driving.
There are so many different stories about drunk driving accidents and how people are killed daily. According to Pasman-Green, “Despite harsher statutory penalties, more comprehensive treatment opportunities and obligations for offenders, and ongoing public awareness efforts, the sobering evidence is that drunk driving remains largely undeterred.” There is another way we can try to deter the effects of drunk
Drinking and driving is an issue that will most likely affect everyone at some point in their life. Drunk driving or Driving Under the Influence (DUI) is operating a motorized vehicle while having a Blood Alcohol Level (BAC) of .08% or higher. This is a social issue because even though the consequences are always negative, still many people decide to drink and drive. Effects of drinking alcohol includes a slower reaction time, alteration of depth perception, confusion, drowsiness, a lack of awareness of surroundings and more. On average an alcohol related death due to a vehicle accident occurs once every 51 minutes. This adds up to about 28 people a day or over 10,000 deaths a year, just in the United States. In the last 10 years on an anonymous self-report survey, over 100 million adults admit to alcohol impaired driving each and every year. However, there are only 1.5 million arrested for drinking and driving. So why do people continue to drink and drive knowing that the results could be very punishing for them? Reports from a survey done by a car insurance company show results that just over 10% of people believe they were still capable of driving after drinking more than the legal limit. On reasons why people let other friends drink and drive they found that 40% let them do because they themselves have done it before and 20% of men and 7% of women allow their friends to drive drunk simply to avoid an argument. One of the most shocking results was that 25% of drunk drivers are on their way to a “hook-up”. And on average males are more likely to be involved in drinking and driving rather than females. Regardless of the reason, drinking and driving is a problem that occurs every day. Whether it be themselves, a family member, friend or neighbor, or maybe they were the ones that were involved in an accident, but wasn’t the ones drinking, every American will have to deal with drunk driving at some point in their lives.
29% of all traffic-related deaths in the United States include drinking and driving. Shocking? This percentage may not seem very large, but this estimates to 10,265 people (“drinking and driving”). Statistics show that drinking usually starts at a very young age of adolescence. It seems to be a very popular activity amongst many teens this day in age and has a very negative effect on today’s society. The habit inducing feeling of intoxication from this so-called drug of choice can easily vary in severity. Although many are aware of the dangers and warnings of drinking and driving, not everybody knows their limit. Drinking and driving is not only illegal, but is also dangerous because it can impair your health, put other drivers at risk, and
Drunk driving over the years has led to many atrocities; traffic congestions, accidents, mishaps, unruly words exchanged and on the other extreme, deaths. An American is killed every 40 minutes by a drunk driver. These accidents usually occur in the later parts of the night or early parts of the day. And the age group for drunk drivers is usually between 21-24 years. Also men seem to be more susceptible to be drunk drivers than women. (Facts, 2009)
Drunk Driving is one of the largest problems in today's society. Have you ever heard or seen of someone that has made a bad decision after consuming alcohol? In this paper I will tell you all kinds of things about drunk driving and what could help prevent it, i'm going to tell you what happens if you get caught drinking and driving, i'm going to tell you how many people a year get killed from drunk driving on normal days and even holidays. I'm also going to tell you how it affects everyone, such as the intoxicated driver, the police and the victim's family.
Ad’s are either meant for you to buy something or they are trying to get their point across. Understanding the ad when it comes on tv, in the paper, or even online will really help you to learn the meaning of it. This ad created by the U.S. Department of Transportation saying that buzzed and drunk driving are the same, by showing the same picture with different sayings.