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Buzzed Driving Is Drunk Driving

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Social Issue Campaign:
“Buzzed Driving is Drunk Driving” In the United States approximately every 52 minutes there is a fatality caused by drinking and driving. This issue has been one of the most talked about social issues in the last 30 years. The Ad Council has been one of the main voices behind the increasing knowledge of this issue. With their campaign “Buzzed Driving is Drunk Driving” they have been able to create a better understand of what “drunk driving” is. With the Ad Council’s use of fatality rate, finical loss and pledges to not drive buzzed, they have crafted a way to raise awareness of this problem in the United States. In 1941, after the attack on Pearl Harbor the “War Advertising Council” was established to offer advertising services towards the efforts of World War II. When the war ended the word “war” was dropped from the name, and the Ad Council was born. Since then “the Ad Council has offered trusted advice and inspiring calls-to-action. In fact, we created the category of public service advertising, and our icons and slogans are woven into the very fabric of American culture”. (Ad Council)
The Ad Council has been creating awareness on numerous social issues for many years they are “the leading producer of public service advertisements in the United States, raising awareness and inspiring action on a diversity of issues, from texting and driving to autism awareness”. (Ad Council) In 1983 they launched the “Friends Don’t Let Friends Drive Drunk”

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