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Essay about COMPOSITION AND THE PRINCIPLES OF DESIGN

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COMPOSITION AND THE PRINCIPLES OF DESIGN

You will apply principles of design and visual organisation to your designs using a combination of balance, scale, unity and proportion, rhythm, symmetry and positive and negative space. By utilising the elements of line, tone, texture, shape, and emphasis, you will achieve visual harmony in your composition and layout. As you develop a working knowledge of the properties of colour, you will apply appropriate colour schemes that reflect the emotions of various consumer markets.

PRINCIPLES
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Balance-an equal distribution of weight. When a design is balanced we tend to feel that it holds together, looks unified and feels harmonious. Understanding balance involves the study …show more content…

Unity allows the viewer to see an integrated whole rather than unrelated parts. To create unity you must consider the following:- Correspondence-when you repeat an element like colour, shape, or texture or establish a style, you create a visual connection or correspondence among the elements.

Continuity-Continuity is related to correspondence. It is the handling of line, shapes, textures and colour to create similarities of form.
In other words, if you were designing stationery, you would want continuity within the design of the business card, the letterhead and compliment slip.

Grid-subdividing a page into fixed horizontal and vertical divisions, columns, margins establishes a framework for organising elements in a format. A SIMPLE APPROACH TO GOOD DESIGN
The Ideal Size. The most natural and pleasing size ground upon which to draw or paint is a Golden Rectangle, or a rectangle whose dimensions are 1 unit by 1.62 units.

Rule of Thirds, Visual Center, Grids

. Example of dividing the page into thirds verticallyExample of dividing the page into thirds horizontically.

In this vertically symmetrical layout the headline appears in the upper third of the page, the logo in the middle third, and the supporting descriptive text in the lower third.

An example of a symmetrically balanced design that also uses the rule of thirds

Even this unbalanced asymetrical design uses the rule of thirds with most of the

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