Cadbury : A Leading Chocolate And Confectionery Manufacturer

This paper will explore the history of the colonial settlements of the Quakers, who are also known as the Society of Friends, who settled in New Jersey and Pennsylvania in colonial times. The history surrounding the establishment and growth of the Quaker colonies of West Jersey and Pennsylvania will be discussed. William Penn’s efforts in establishing the colonies of West Jersey and Pennsylvania were paramount to Quakers immigrating to America. John Fenwick also played a major role in founding the colony of West Jersey, which is now known as New Jersey and the later immigration of Quakers to Pennsylvania. The abolitionist efforts of the Quakers in their fight against slavery, their equal treatment of slaves and the assistance that they provided to slaves will also be discussed. Quakers provided shelter, financial support and harbored many slaves so that they could avoid capture by their owners. Quakers were a large part of the abolitionist movement in the colonies while slavery was legal. Many Quakers played a role in the Underground Railroad, which assisted slaves in obtaining their freedom and avoiding capture. The terms “Quaker” and Society of Friends are interchangeable and will be used throughout this paper accordingly.

The basic characteristics of the marketing concept that could be identified in Clare’s Chocolates are as follows:

Quaker family with activist traditions. Having been brought up in this kind of household she

From an economical standpoint, the Protestant Reformation greatly influenced the modern world. For example, the Protestant Reformation took advantage of the recently invented printing press. It helped to spread the use of vernacular and ideas, improved literacy, and increased nationalism. As a result, the amount of books and knowledge available skyrocketed. In 1500, there were 40000 books where in 1600 there were over 200 million.

Cadbury is a British multinational confectionery company wholly owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world after Wrigley's. Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries.

Despite a fixed religious doctrine, Quakers have occupied various roles throughout early American society. I wish to determine what precise effect Quakers had on all aspects of pre-Revolutionary life in the Colonies, whether as pacifists, instigators, or seemingly disinterested commentators. It is instructive to examine the writings of the well-known Quaker military officer, Nathanael Greene, so as to determine what made him stand out so staunchly from his fellows.

In the article, Market Basket Shows the Best and Worst of Family Business by writer of the Harvard Business Review, John A.

The industry that I chose is the chocolate industry. Growing up in Pennsylvania the Hershey Company is well know throughout the state and is a factory I have visited on multiple occasions. While the chocolate tycoon has made some negative headlines over the past few years with outsourcing and layoffs, they have done a good share of philanthropy work for the state and the Dauphin County area.

Family relations started to weaken during the second revolution in America and New England because with new employment opportunities for women, men and children in New England and America, families had the ability to become free or separate from each other, move away, or have an employment in which their gender or age might not have otherwise allowed today. “In short, the Industrial Revolution in early America created a standard of hard work, individuality, and in some cases, an equal amount of importance dedicated to career and family.”

Industry Analysis: Cadbury Schweppes (CS) is comprised of a global confectionery and beverage company. For the purpose of this case we will maintain our focus on the confectionery business and the assessment of adding to their sugar confectionery portfolio. CS is number three in the beverage business but see the opportunity to become the largest confectionery in the world. The categories are chocolates, sugar and chewing gum. At this time Adams is the number two sized in the gum business. This industry operates on “bigger is better in confectionery”. Their strategic discussions and ambitions appear to stay true, in mentality, to this mantra. This mantra could be potentially dangerous to the business. CS had a presence in over 70

3. Lincoln’s culture could not be imposed but must be nurtured. “Willis retained the existing managers of most of the acquired companies to take advantage of their local knowledge, but directed them to implement [underlined by author]Lincoln’s incentive and manufacturing systems [p 6].” While Willis appreciated the benefits of implementing Lincoln’s systems, he did not consider James Lincoln’s caveat that “All those involved must be satisfied that they are properly recognized or they will not cooperate – and

From the perspective of Utilitarianism, child slavery contributes the economics position of thecountry. As I know, the economic situation of the country is bad, they are one of the thirdworld countries. What is more, cocoa beans prices decreased in the year 1996 - 2000. So,farmers want to reduce the cost of production with cutting the wages and using slavery.According to Utilitarianism, the “right” action or policy is the one that will produce thegreatest net benefits or the lowest net costs. From that point, they reduce costs, and maximizetheir net benefits from child slavery. The major difficulty with Utilitarianism is that it isunable to deal with rights and justice. For instance, from the point of social justice, it is clear that

‘’organisations exist and function within society and consequently are subject to a variety of social influences. These influences, which include demography, social class and culture, can change over time and affect both the demand and supply side of the economy. Marketing organisations recognise and make use of these factors when segmenting markets for consumer goods and service’’ Worthington, I (2009) p.135.

(70 visitors x 1/3) x [60 minutes / (5 minutes + 1-2 minutes + 4 minutes)]

Analysis of the Cadbury Business The person, who created the Cadbury business, is John Cadbury in 1824. The business started as a shop in a fashionable place in Birmingham. It sold things such as tea and coffee, mustard and a new sideline - cocoa and drinking chocolate, which John Cadbury prepared himself using a mortar and pestle. In 1847 the Cadbury business became a partnership. This is because John Cadbury took his brother, which also made it a family business.