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Report on the Uk Chocolate Industry

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Report of the UK chocolate industry CONTENTS Introduction.......................................................................................3 Findings.............................................................................................4 • Social Factors............................................................................................5 • Technological Factors................................................................................7 • Political/Legal Factors................................................................................9 • Economical Factors...................................................................................11 …show more content…

‘’organisations exist and function within society and consequently are subject to a variety of social influences. These influences, which include demography, social class and culture, can change over time and affect both the demand and supply side of the economy. Marketing organisations recognise and make use of these factors when segmenting markets for consumer goods and service’’ Worthington, I (2009) p.135. The social demand for chocolate varies for several reasons. One of which is a change in the level of the population. The population of the UK is aging, people are living longer and there are a lower percentage of children. This would indicate that although the population is increasing because of people living longer there are fewer children, which is the main consumer for the chocolate industry resulting in less demand for the product. Another factor is the nation becoming more health conscious. There have been recent concerns in the press regarding the increase of type two diabetes and its link to excess sugar in our diets. This as well as the obesity rate showing no sign of declining has increased consumer awareness and is affecting the decisions that are made in respect to the foods they are purchasing. People will not just buy anything that is on offer but will look for healthier

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