Cafe Society

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CAFÉ SOCIETY, A TIMELESS ALLURE

LINGERING OVER COFFEE IN THE COMPANY OF OTHERS IS A RITUAL THAT NEVER LOSES ITS APPEAL: MUCH HAS CHANGED OVER THE GENERATIONS, BUT THE GLOBAL 'CAFÉ SOCIETY ' KEEPS IT TIMELESS GLAMOUR

In 1971, Starbucks was just a single bar in Seattle’s market plaza. Ten years later, the one location had become five, and the company began importing their own blends of coffee. The legend surrounding the birth of Starbucks tells of Howard Schulz, one of the company’s buyers, making a trip to Italy in 1983, and being astounded to learn that the Country had more than 200,000 cafés selling espresso coffee and that Milan, a city the size of Philadelphia, had more than 1,500. Why couldn’t it be the same in the
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And who could ignore Paris’s oldest literary café Procope, or the city’s iconic Cafè Flore or the legendary Les Deux Magots, on the corner of Place Saint-Germain-des-Prés: all beloved places for 20th Century artists and intellectuals like Pablo Picasso, Ernest Hemingway, Albert Camus, Jean-Paul Sartre and Simone de Beauvoir.

But in the first half of the 20th Century, it wasn’t just highbrow culture that was discussed in New York or European capital cities. Cafés were a magnet for bohemians with their disorderly lives, bourgeois women who were in search of adventure and models who’d appear in sophisticated clothes and jewels, like those featured in the photos by Cecil Beaton for Vogue. These were the cafés for the sophisticated avant-garde culture made up of ‘beautiful people’ and ‘bright young things’, a generation that would become immortalized with the name ‘Café Society’, which was a term coined by the columnist for the New York American, Maury Paul, whose writings inspired the 1938 film by Paramount Pictures, Cafe Society.

In the U.S, the rise of ‘Cafe Society’ coincided with the end of Prohibition (December, 1933) and the growing popularity of photojournalism. All of a sudden, photographers were taking pictures of everything, everywhere – as long as there was someone famous in the shot. Millionaires, starlets, sports stars, and of course, the luminaries of ‘Café Society’.

And it was in

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