1. Evaluate Restoration Hardware using the value chain and competitive forces models. How is the company responding to the forces that influence it?
Potential Entrants: Threat of new entrants is high because there are already many in the industry so it is obviously easy to enter.
Industry Competitors: Rivalry among existing firms is high. Pottery Barn, Pier 1, and Williams Sonoma are a few. Competitors have greater financial, marketing, and operational resources.
Substitutes: Threat of substitute products or service is high. Same types of products can be found in specialty stores, traditional furniture stores, and department stores.
Suppliers: Bargaining power of suppliers is extremely high. Two vendors were the source of
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Management is made up of individuals with merchandising backgrounds - they may be weak in understanding a complex business environment that is vulnerable to a host of trends, restrictions, and abnormalities.
Organization – due to the large number of customers, suppliers, and inventory product line, management must be committed to getting the same data to everyone at the same time. The biggest issue appears to be accurate and reliable data as it pertains to inventory levels, products in demand products, delivery times, etc.
Technology – the technical issues consist of designing a CRM system that can integrate all of the processes into one seamless system. Their reposition strategy did not address improvements to the company’s aging information technology infrastructure. This technology must be updated in order to realize benefits of a CRM system.
4. What role does supply chain management play at Restoration Hardware?
Supply chain management would play a vital role at Restoration Hardware. As stated in the case, they need to study their management, improve and increase its product line, improve customer service, enhance its presentation of merchandise, and maintain competitive pricing and retail locations. These processes could be well supported through the implementation of a supply chain
The overall threat of new entrants in the retail market is a high level threat as it is relatively easy and inexpensive to enter
The threat that substitute products pose to an industry's profitability depends on the relative price-to-performance ratios of the different types of products or services to which customers can turn to satisfy the same basic need. The threat of
Threat from New Entrants As you discover what this is, discuss the possible threat from new companies entering the market. Also consider how the Internet impacts this.
From an organizational and profitability standpoint, an efficient, easy to use, and unified CRM system, captures all key and critical data from sales and marketing to commercial operations, all the while focusing on sales process, sales efficiencies, and increasing sales, all contributing to the bottom-line profitability of the organization. Data has proven that CRM platforms increase the productivity and profitability of individual departments and subsidiaries, these same platforms and characteristics will have the same ramifications on a larger scale organization, especially an organization that spans the global footprint, such as
Bargaining Power of Suppliers: The bargaining power of suppliers in the industry is low. There are numerous suppliers in this industry, and the large department stores have the ability to negotiate for the lowest prices. In addition, the switching costs are low, as the products are not highly differentiated. There are a large volume of purchases in the industry, allowing the department stores to exert even more power over the suppliers.
Threat of New Entrants - The easier it is for new companies to enter the industry, the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known as barriers to entry. Some examples include:
Factors that can limit the threat of new entrants are known as barriers to entry. In this case barriers to entry are low because: there is no government intervention to prevent businesses from entering the industry, resources are abundant, and customers’ switching costs are low as well as fixed costs to start this type of business.
The industry does not possess major threat from new entrants due to strong barriers to entry and strong competition for retail space. There is also a strong rivalry between competitors as limited space is being contested by major players alongside
Threat of Substitutes: Few substitutes such as bars for hard liquor, restaurant for food, etc. The threat is low because product sold depends upon customers taste and preference and there is minimal product differentiation.
Substitutes – The threat of substitutes is low. Yes you can shop at Wal-Mart for digital cameras, but you do not have the selection or quality available to you.
Threat of New Entrants: The threat of new entrants is very low in this industry. Most of the companies have over a hundred year’s history and their brands are based on their heritage and tradition. Even a new company with a large amount of initial
Bargaining power of suppliers. Suppliers have the ability to leverage, control, and negotiate the cost of their products (Hill et al., 2015, p. 56). In the case of the suppliers of the office supplies industry, more so for Staples, the bargaining power is weak and is considered to be low. The reason for its power being weak is a result of large companies having several suppliers that will easily compete against each other to provide the lowest cost of products.
Threat of New Entrants – The threat of new competitors entering an industry is high when initial
New Entrants: The possibility of New Entrants is supposed to be Low. The reason for this is that the entry barrier is very high in this segment, as it requires a huge amount
In order to establish a suitable CRM system and increase the success rate, understanding CRM processes is especially important. Building CRM system, there are many works need to do(). Firstly, the target customer market should be identified. Different customer strategies are focused on different target customer markets based on their profitability. Then, firms set customer objectives, for example, acquire customer satisfaction and loyalty. After that, the leaders and managers should support and commit the implementation of a CRM system. At the same time, when companies change their targets, a plan about changing