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Canada Goose Case Study

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Canada Goose is a publicly trading high end luxury Canadian clothing company specializing in outerwear. Canada Goose was founded in 1957 by Sam Tick in Toronto, Canada after he immigrated to Canada from Poland. The Company was originally created under the name Metro Sportswear Ltd. Tick’s son-in-law joined the company some years after it was created, and it was during this time that the company began to develop and expand. It was at this time that Metro Sportswear was changed to Snow Goose, and soon after the now famous brand Canada Goose was born.
During the late 1970s and early 1980s Canada Goose began expanding their product range with the introduction of the Expedition Parka. This was due to the growing need of scientists that were traveling to the coldest places in the world for exploration and research. Along with this new product release came the invention of the down filling machine. This machine revolutionised how down filled jackets were produced, allowing for a standardised way of filling these jackets in a controlled fashion.
Over the succeeding decades the company enjoyed an ever growing success in the Canadian market, as well as through its private label and popularity in Hollywood pop culture. Up until this point the company’s success was largely based on a wholesale business concept with their product largely being sold in Canada, Europe and the United States. However in 2016 Canada Goose began to expand their business model by opening two brick and mortar

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