R oots Canada is a big brand established in 1973, Roots has been Canada’s leading lifestyle brand for four decades. Known around the world for its quality leather goods and active wear, Roots got its humble start in Toronto when co-founders Michael Budman and Don Green founded the company–first as a natural footwear supplier. From its original shoot, Roots Canada has branched out into many areas. The apparel chain, known among some as the Canadian Gap, sells outdoorsy clothing and accessories for men, women, and children. Firmly planted in the land of maple leaves and beavers, the company has more than 120 stores in Canada and the US, and about 40 locations in Asia (China, Hong Kong, and Taiwan). Besides apparel, the company offers leather goods, eyewear, watches, and fragrances, even lending its name to a line of furniture. About 40% to 50% of Roots merchandise in manufactured at its factory in Toronto.
Roots and its Marketing Strategies: Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, our business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close.
Product Strategy: The product mix of Roots Canada includes various accessories, shoes, and bags along with apparel for women, men and children. The company introduced a concept of “negative heel shoe”, a heel lower than its
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Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have
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