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Canadian Magazine Dispute Case Study

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1. To what extent do you think the U.S.-Canadian magazine dispute was motivated by genuine desires to protect Canadian culture?
I believe a small part of the dispute of the argument was to protect the Canadian culture. The magazine rotation is Canada is mostly American. There is very little Canadian tradition in these magazines. Magazines show a large part of a country’s culture. That is why many countries do not carry magazines of different culture or have them in large rotation. Depending on the type of magazines, many residents look for trends that are going on in their country. If a Canadian opens a home décor magazine, for example, and it is American then they will have a completely Americanized idea of home décor, not of Canadian trends. So magazines can lead to culture and culture being lost.
2. To what extent do you think the government of Canada was pressured to seek to protect its market because of the …show more content…

If you were the Canadian government, trying to protect the domestic magazine market, what kind of criteria would you establish to distinguish between a split-run and a domestic magazine?
“Lack of enforcement of some existing policies provide competitive advantages to non-Canadian magazines and would appear to undermine enforcement of Canadian (Jamison, 2008).”

Lacking of enforcement of pushing more Canadian magazines on the newsstands has caused major competition with Canada and foreign magazines. I would make sure that the would work with foreign magazines to use some of the Canadian advertising, publishing as well as modeling agencies in these magazines. If there can be no other compromise, I would use my position to make sure that agencies in publications are utilized in these magazines as well so they can seek profit.

Jamison, Mark (2008). “Submission to the Federal Competition Policy Review Panel.” Magazines Canada. Retrieved October 13, 2015.

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