Canadian Magazine Dispute Case Study

Canada as a nation has been striving to characterize itself as more ?Canadian? for decades. This has included numerous struggles and events such as protests, bans, and the creation of the Massey Commission, to encourage national development in the arts, and support major companies like the Canadian Broadcasting Corporation (CBC) and National Film Board (NFB). However, this has not been an easy task for the Canadian government, as major influences from below the border (the United States) have been captivating the Canadian audiences by large. American media has had a momentous revolutionizing effect on Canada, even through efforts made to define Canada with its own cultural identity.

Canada’s media industries have played a huge role in the Canadian culture. The Canadian culture has integrated with other countries forming a successful globalization. Many countries including the United States have contributed to the success in Canada’s media industries. The success of globalization between all of the countries was predicted by Marshall McLuhan and ever since his prediction, the world can be depicted as a global village. The global village can be viewed as a tool, a tool that is bringing the world together, despite the different languages, locations, and diverse cultures. With new technologies being developed more often, the communication skills between different countries are very successful. Canada’s diversity in their media and policies has established a global village with people around the world, allowing them to relate to the Canadian culture.

Since the country’s conception in 1867, Canada has lived in the shadow of it’s southerly neighbour, the United States of America. Through the years, what started out as a country with very distinct culture has morphed and become Americanized. Historically speaking, American influence has had a great economical impact on Canada. Speaking about the Americanization of Canada, Pierre Trudeau, former Prime Minister of Canada, has said, “Americans should never underestimate the constant pressure on Canada which the mere presence of the United states has produced…” This pressure has changed the way Canadians live and conduct business. This pressure has Americanized the Canadian economy. American culture has a very far reaching effect on Canada with many trickle down effects. Americanization of the Canadian economy has lead to the American control of the Canada’s corporate structure, Canadian dependence on American capital, turned the Canadian economy into a mirror image of the American economy, and has led to loss of

Due the the geographic reason, Canadian culture is often seen as similar to the United States. For instance, language, political beliefs, food, religion and social well-being. I agree that most part of the American popular culture is being adopted by most Canadians because of the powerful media such as movies, films and books are produced by the American. Massey-Leveque, who is a chancellor of the University of Toronto, argued that “ Canada is cultural dependent in its ‘uncritical use of American education philosophy”(as cited in Gasher, M., Skinner, D., & Lorimer,R., 2012,p.196). Hollywood, one of the biggest and most famous film corporations in the world, is devastating part of the Canadian culture. The reason is that by multi-billion

For example, most magazines focus on American celebrities and American trends. People’s magazine is very popular, with 3 527 541 copies paid and verified. It’s an American magazine that talks about celebrity gossip. Reader’s Digest is also quite popular, with 4 288 529 copies paid and verified. It’s a general interest family based magazine.1 There is also Twist, a magazine popular among teens. It teaches them about all the different beauty and fashion trends that are currently popular.2 However, these magazines almost never touch upon what’s happening in Canada, as people assume that what’s going on in the USA must also be happening in Canada. While that’s not completely true, events happening in the USA will likely affect Canada in one way or another. Pierre Elliotte Trudeau even stated, “Living next to the United States in some way like sleeping with an elephant. No matter how friendly and even tempered the beast: one is affected by every twitch and grunt.”3 Finally, Canada covers a lot of what’s happening in the USA but the states don’t do the same with Canada. As Canadian author Margaret Atwood said, “The boarder separating the two countries is like a one-way mirror through which Canadians can see the United States but Americans can’t see

Since the British North America Act was adopted in 1867, Canada has been developing and writing up their own laws independently from other countries. Many people believe that, though our Canadian laws have come far from the days of the BNA act, they are still not up to par with the harshness of American laws. The advantage that Canadians have over Americans is that in Canada, there is only one criminal code for all Canadians whereas in the United States, every State has their own criminal codes which, unfortunately for the Americans, are not identical. Also, the United States and Canada each have a law that is fraught with the possibility that an injustice will be brought upon those whom these laws apply. In the United States, it is the

As Mulroney came to office in 1985, he dismantled the FIRA and replaced it with Investment Canada, a new system which he believed would encourage suitable foreign investment. FIRA was criticized by those who concerned about American economic influence, since it almost approved every application it received. At the time, in some industries, such as the petroleum and rubber products industries, foreign control exceeded ninety per cent. Over three-fourths of this control was held by United Sates investors.6 These new and old policies brought better and higher rate of business income between Canada and the United Sates, which resulted in closer ties between the two countries.

Having lived in Canada when I was 8 before the US-Canada magazine dispute occurred, I found myself thoroughly engrossed in Canadian culture. It seemed a perfect culture, built to protect domestic interests and despite the potential division between countries, created a safe environment where people were unafraid to leave doors unlocked, due to almost no crime. The peaceful and respectful nature of most Canadians isn’t just a fluke, the country was designed this way, and one of the primary influencers of this strategy is the media. Watching the news in Canada, the focus is positive, the message is positive, there is no forced fear of sense of doom as we see here in the US. Life is about being sustainable, not so much a struggle to the top of the food chain, but working together, instead of separating and segregating groups. That is except the region of French Quebec; however, Quebec is like a whole new country in itself.

Cultural issues are complicated ones to solve. Sometimes it is even tough to express opinions about them. It is an area where one has had to establish one's bona fides before weighing in. The audience has to be assured that the commentator loves Canada more or at least as much as the next person and is willing to stop at nothing to protect our culture. Trade consultants wanting to mine the cultural field are well advised to have a Can-lit or artistic icon as an immediate family member. Otherwise, they need not even bother hanging up a shingle.

The Canadian government identified magazines as an important touchstone of Canadian natural identify. If the government recognizes this as a national identify, then those who purchase it are showing loyalty to their father land and preserving their culture for the younger generation.

Ever since the 1950’s more of the American culture has been known to influence Canadian ways of living through the media.

Television has, without doubt, received more attention from Americanisation critics on media globalization more than any of the other domains e.g. fashion, language. According to Tony Bennett (1999, p.207) the early 1960s represented the peak in the Americanisation of popular culture measured by the proportion of American material transmitted. Most analysists now agree that about half of Australian television scheduled is taken up with imports, with US material dominating the commercial channels and British programs comprising the bulk of overseas material broadcast by the ABC (Bennett 1999, p.212). In what is probably the most systematic comparison of international flows, Tapio Varis reported that Australia has seen a decline from 57 per cent of imported programming to 40 per cent in 1983, although the proportion of imported programs at prime time was slightly higher at 46 per cent. Although Australia’s proportion of imported television is high compared to the Western European countries (yet significantly lower than New Zealand), commentators have generally claimed that such imported programs do not attract

If Canada wants to protect their national identity, they must all embrace each other’s cultures, instead of creating multiple broadcasts that preach one view or culture. Without state governed media, the dominance of US products in Canada would diminish its identity as a nation, fail to serve the public interest and create less profits causing more advertising and less content in the media. Government regulated media proves to be more favourable and beneficial than policies based off of self-regulated solutions when addressing Canada’s media industries and cultural

The Canadian Magazine Dispute 1. — In order to maintain local cultural material being sold in Canada, Canadian legislature had to put a halt to constant import of magazines to encourage Canadian newsstands to have enough of their own. More then 90 percent (globalization101.org., 20??) of Canadian magazines were imported from other areas around the world. As thought in this lesson, media is a major cause of local neglect.

Q.1: To what extent do you think the U.S.-Canadian magazine dispute was motivated by genuine desires to protect Canadian culture?