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Canadian Natural Case Study

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Although founded recently in 1989 in Alberta Canada, Canadian Natural has quickly grown into one of the world’s largest natural gas producers. Along with natural gas, they also process and produce crude oil as well as oil sands both nationally and internationally. Canadian Natural also produces and refines gas and oil that is sold for business and homes across Canada as well as across the country through 3rd party clients (Who We Are, 2016).
Husky Refining Company was founded in 1938 in Cody Wyoming and quickly became a major oil and fuel contributor for the US Navy Ships in World War II. In 1946 Husky relocated operations to Lloydminster, Alberta, Canada where is has produced and process oil, gas, and other energy-related products that are shipped worldwide (About Husky, 2016). Because Husky Energy is a producer of oil and gas, their key market target would be Alberta and British Columbia while also targeting local, national, and international 3rd party companies who license from Husky and sell under their brand name. …show more content…

Both Husky and Canadian Natural are mainly B2B sellers of oils and gas, so they do not have in place a B2C marketing plan. Both companies sell locally, nationally, and internationally to 3rd party businesses and dependent on production costs versus demand to set pricing and remain

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